I am looking forward to a Digital Marketing Graphic assignment on any one of the following topics1) Arts and Recreation 2) Renewable Energy 3)BeverageDIGITAL MARKETING GRAPHIC/ADVERTISEMENT. Part A: Digital Marketing Advertisement/Graphic (25%) Part A: Each student will have the option to create a Digital Marketing Advertisement/Graphic for one of three product/service options. Options will be distributed one month prior to the due date and each student will have one month to complete a digital marketing graphic/advertisement. This is an individual assignment and students are to complete the assignment alone. The Advertisement should fit on one page and will use all components of marketing/brand strategy that were covered in this course. The student will then create a 1-page maximum executive summary of their digital marketing graphic/advertisement. The executive summary will explain the graphic/advertisement to the instructor. The write-up should be double-spaced, 12-size font. Margins on all four sides of each page should be 1 inch. Please submit an electronic copy.Part B (15%): Each student is required to submit a video presentation of their digital marketing graphic/advertisement. The student should treat this presentation as a sales call. More specifically, the student is selling their product/service to the customer based on the graphic they designed. The video should not exceed 4 minutes in length. Please be clear and concise when presenting your material. The format of your video presentation should be the following: Introduction of product/service • Why the customer should buy your product/service. Cover the Marketing Mix Strategies that were covered in class. • Final Conclusions/Recommendation
What are the potential advantages and disadvantages of conducting primary research versus using secondary research for Techpro’s market expansion goals?
What are the potential advantages and disadvantages of conducting primary research versus using secondary research for Techpro’s market expansion goals? How might the choice between primary and secondary research impact Techpro’s ability to identify and target new marketing segments for their project management tool?