3 Attempts AllowedAvailable after Aug 19, 2024 12:00am8/19/2024Overview For this assignment, you will conclude your marketing plan by developing your

3 Attempts AllowedAvailable after Aug 19, 2024 12:00am8/19/2024Overview

For this assignment, you will conclude your marketing plan by developing your hypothetical company’s integrated marketing communications strategy. The categories for the communications strategy include traditional, digital, social media, and cause-related marketing. You will also create a video to advertise your product or service as a social media influencer.

Note: You should make all assumptions needed for the completion of this assignment.

Instructions

Complete this assignment using the Week 10 Assignment Template Marketing Plan Part CDownload Week 10 Assignment Template Marketing Plan Part C[DOCX].

Step 1: Download the template, and save it as Lastname_Firstname_MKT500_Week10_Assignment.

Step 2: Follow the instructions carefully as you complete the template. Be sure to utilize the resources provided and incorporate the required number of additional resources using Strayer Writing Standards (SWS).

  • Use at least two quality sources to support your writing. Choose sources that are credible, relevant, and appropriate. Cite each source listed on your source page at least once within your assignment. For help with research, writing, and citation, access the library or review the library guide.

Step 3: Review the assignment rubric to ensure you have met all requirements and submit the completed template using the assignment link in your course.

Note: Create and submit the video portion of the assignment in addition to the assignment template. Instructions are provided in the Required Resources section below.

This course requires the use of Strayer Writing Standards (SWS). The library is your home for SWS assistance, including citations and formatting. Please refer to the Library site for all support. Check with your professor for any additional instructions.

Resources

Share This Post

Email
WhatsApp
Facebook
Twitter
LinkedIn
Pinterest
Reddit

Order a Similar Paper and get 15% Discount on your First Order

Related Questions

Question 1: Follow this link to complete this week’s discussion:  https://insights.som.yale.edu/insights/how-is-the-airline-industry-adapting-to-covid What

Question 1: Follow this link to complete this week’s discussion:  What did you learn about marketing from this article? Specifically, what pricing strategy(s) were discussed? Which internal and external factors are affecting the pricing decisions of airlines in the midst of a pandemic?  Question 2: #1:  Look at the following products and services Identify

Follow this link to complete this week’s discussion: NOTE THIS ARTICLE IS FREE THROUGH THE UTA LIBRARY

Follow this link to complete this week’s discussion: NOTE THIS ARTICLE IS FREE THROUGH THE UTA LIBRARY SYSTEM. What did you learn about marketing and product strategy from this article? What type of consumer product is a vaccine (i.e., a convenience product, shopping product, specialty product, or unsought product)? Where in the product life cycle are the COVID-19 vaccines developed by Johnson

View the following link:

View the following link: (1) What can Marketing Research tell you about Texas and its favorite candy for Halloween? (2) Does the research involve quantitative or qualitative research? Why? (3) Does the research involve primary data or secondary data research?  Why? ***NOTE:  YOU MUST COMPLETE ALL QUESTIONS TO RECEIVE FULL

Follow this link to complete this week’s

Follow this link to complete this week’s discussion: What did you learn about marketing from this article? Marketing research? What specific data collection techniques were described? Do the neuroscience studies conducted by Mars represent primary research or secondary research? How will this research inform decision-making by Mars? 

Follow this link to complete this week’s

Follow this link to complete this week’s discussion:  What did you learn about marketing from this article? What STP marketing strategies were discussed? In particular, what positioning strategy was illustrated by the Cleveland Indians’ proposed name change? Does the proposed change by the Cleveland Indians described in this article meet the criteria/conditions for repositioning a brand? 

Follow this link to complete this week’s discussion:

Follow this link to complete this week’s discussion: What did you learn about marketing from this article? What elements of the consumer decision-making process does the article discuss? What is meant by the “Two Americas”? Which subcultures do they represent? What motivations are driving the development of Zoom Towns and changes in housing preferences? In terms of