You are the CEO of a 200-bed acute care facility and are challenged with the mandates of the Patient Protection and Affordable Care Act (PPACA) 2010. More specifically, you must lead your institution in changing reimbursement processes from fee-for-services to bundled payments.
Week 6 – Assignment: Analyze the Community to Plan the Marketing Message Marketing tools available to healthcare organizations
Week 6 – Assignment: Analyze the Community to Plan the Marketing Message Marketing tools available to healthcare organizations include the traditional direct mail, television, radio, and print advertisements; however, in the digital age, healthcare consumers locate healthcare delivery services through social media (Grover, 2016). To ensure your marketing message is