Overview Managing and optimizing brand equity is one of the long-term goals of any organization and thus it is a joint responsibility of all the functional departments. Brand equity is the set of asse
Now that you understand the importance of recognizing ethical dilemmas when doing the work of leadership, and how essential it is to separate them from
Now that you understand the importance of recognizing ethical dilemmas when doing the work of leadership, and how essential it is to separate them from moral temptations, start thinking about an ethical dilemma in one of your systems. You will apply Kidder’s nine checkpoints to the ethical dilemma of your choosing