Behavior modification uses operant conditioning techniques to change undesirable behaviors. Once a behavioral excess or deficit is identified, secondary reinforcement is identified and applied to crea
Selective Attention / Stroop Effect (Chapter 4) Attention– focusing awareness on a narrowed aspect of the environment– selective attention• cocktail
Selective Attention / Stroop Effect (Chapter 4) Attention– focusing awareness on a narrowed aspect of the environment– selective attention• cocktail party effect• Stroop effect (failure of selective attention)– attention attracted by novelty, size, color, movement, emotional stimuli– emotion-induced blindness– inattentional blindness STROOP EFFECT• As fast as you can, name each