Overview: You have been hired by a MLB team to develop a ticket marketing sales and service plan for the upcoming MLB season. Instructions: •        Must

Overview:

You have been hired by a MLB team to develop a ticket marketing sales and service plan for the upcoming MLB season.

Instructions:

•        Must include the following (not limited to):  

SMG301 – Sport Marketing

Unit 2 Assignment: Sport Marketing Plan Term Project: Outline

Research about the team, the geographic area, and potential competition o Development of a vision, position, and purpose o Development of a SWOT analysis (can be a table) o Development of strategic goals and objectives o Interpretation and discussion of how the Five Ps in the sport marketing mix relate to your plan 

  Research and discussion of the MLB team’s current marketing sales, and service plan

Requirements:

•        Submit a Word document in APA format. See formatting for APA outline.

•        One page in length, excluding the Title and Reference pages.

•        At least two resources.

Be sure to read the criteria below by which your work will be evaluated before you write and again after you write.

Evaluation Rubric for Sport Marketing Outline Assignment

CRITERIA

Deficient

Needs Improvement

Proficient

Exemplary

0 – 12 points

13 – 20 points

21 – 29 points

30 points

 Outline

Requirements

No parts of the instructed elements are included in the outline. 

Few of the the instructed elements are included in the outline. 

Most of the instructed elements are included in the outline. 

All the instructed elements are included in the outline. 

0 – 9 points

10 – 14 points

15 – 19 points

20 points

Resources 

0 resources

n/a

2 resources 

More than 2

resources 

0 – 9 points

10 – 14 points

15 – 19 points

20 points

Paper Length 

More than 1

page

n/a 

n/a 

1 page

0 – 12 points

13 – 20 points

21 – 29 points

30 points

Clear and

Professional

Writing and

APA Format 

Errors impede professional presentation; guidelines not followed. 

Significant erro

rs that do not impede professional presentation. 

Few errors that do not impede professional presentation. 

Writing and format are clear, professional, APA compliant, and error free. 

Share This Post

Email
WhatsApp
Facebook
Twitter
LinkedIn
Pinterest
Reddit

Order a Similar Paper and get 15% Discount on your First Order

Related Questions

View the following link:

View the following link: (1) What can Marketing Research tell you about Texas and its favorite candy for Halloween? (2) Does the research involve quantitative or qualitative research? Why? (3) Does the research involve primary data or secondary data research?  Why? ***NOTE:  YOU MUST COMPLETE ALL QUESTIONS TO RECEIVE FULL

Follow this link to complete this week’s

Follow this link to complete this week’s discussion: What did you learn about marketing from this article? Marketing research? What specific data collection techniques were described? Do the neuroscience studies conducted by Mars represent primary research or secondary research? How will this research inform decision-making by Mars? 

Follow this link to complete this week’s

Follow this link to complete this week’s discussion:  What did you learn about marketing from this article? What STP marketing strategies were discussed? In particular, what positioning strategy was illustrated by the Cleveland Indians’ proposed name change? Does the proposed change by the Cleveland Indians described in this article meet the criteria/conditions for repositioning a brand? 

Follow this link to complete this week’s discussion:

Follow this link to complete this week’s discussion: What did you learn about marketing from this article? What elements of the consumer decision-making process does the article discuss? What is meant by the “Two Americas”? Which subcultures do they represent? What motivations are driving the development of Zoom Towns and changes in housing preferences? In terms of

Follow this link to complete this week’s discussion:

Follow this link to complete this week’s discussion:   What did you learn about marketing from this article? Which element(s) of the marketing environment is discussed? In particular, what aspects of the legal/political environment are relevant in the situation faced by Home Depot? Which regulatory agency might be involved in Home Depot’s product recall? 

In this assignment, you are required to develop a marketing idea for a real-life company of your choice. Consider the target market, product/service

In this assignment, you are required to develop a marketing idea for a real-life company of your choice. Consider the target market, product/service offerings, competitive analysis, and positioning. Develop a power point presentation for this assignment.  Your presentation will include a SMART goals framework that outlines specific, measurable, achievable, relevant,

link to the article: https://www.mashed.com/266657/coca-cola-is-saying-goodbye-to-200-drink-brands-heres-why/ What did you learn about marketing from this

link to the article: What did you learn about marketing from this article? What marketing strategies and elements of strategic planning were illustrated? What is the primary business of the Coca-Cola Company? What strategic business unit (SBU) of the Coca-Cola Company was discussed in this article? How does Coca-Cola assess the success of beverages in this SBU? Why