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SEE QUESTIONS. Please cite 2 outside scholarly authors, APA format. TEXTBOOK: Required Textbook: David, F. R.,

July 1, 2025

SEE QUESTIONS.

Please cite 2 outside scholarly authors, APA format.

TEXTBOOK: Required Textbook: David, F. R., David, F. R. & David, M.E. (2023). Strategic management: a competitive advantage approach, concepts and cases (18th ed.). Upper Saddle River: Pearson. ISBN: 9780137897667

McDonald’s has a published mission (Purpose) statement. Evaluate McDonald’s Purpose Statement and prepare a revised, improved statement.

Instructions:

Step 1. Review the Cohesion Case and
McDonald’s corporate website

Step 2. Critique the existing McDonald’s Purpose statement by determining which of the nine desired components and which of the 10 recommended characteristics are not included.

Step 3. Develop a proposed Purpose Statement for the company, one that includes the necessary components and characteristics discussed in this chapter.

Step 4. Recall from the Battle of Cannae discussed in Chapter 1, clear vision and mission statements are the basis for an excellent strategic plan and, thus, can be vital to a company’s survival.

• State the analysis and conclusions in narrative form

• Make sure to include key data from your exercises.

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