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i need some help! Sampling Plan for Daily Brew Café’s Customer Dissatisfaction A local coffee shop, Daily Brew Café, wants

May 23, 2025

i need some help!

Sampling Plan for Daily Brew Café’s Customer Dissatisfaction

A local coffee shop, Daily Brew Café, wants to understand why some customers are dissatisfied and how to improve its service. Develop a sampling plan to gather customer feedback.

1. Population: Define the group of customers to survey.

2. Sampling Method: Choose a method (e.g., random, stratified, or convenience sampling) and justify your choice.

3. Sampling Frame: Identify how to select participants (e.g., loyalty program members, specific time of visit).

4. Sample Size: Determine the number of customers to survey for reliable data.

5. Data Collection: Describe tools (e.g., surveys or interviews) and 3-4 sample questions (e.g., “How would you rate the quality of service?”).

6. Bias and Limitations: Address potential biases and how to minimize them.

Write a 3 page essay in APA format with at least 3 references, such as textbooks or academic articles related to marketing research.

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