Description

MGT685: Capstone (Simulation)

Guidelines & Requirements
Phase three: (current phase)
Since the project is accepted and finalized by the supervisor, based on it we need to develop a
PowerPoints & Presentation speech.
Length:
PowerPoint: 13 slides
Presentation speech: based in the PowerPoint

Presentation Guidelines (Important)
•
•
•
•
•

Presentation time allotted to each student is (7+2) minutes, 7 minutes of presentation and 2
minutes for question/answer session.
For preparing presentation, template is attached. Maximum slides for presentation are 13 for
Simulation Capstone.
The presentation must be in the form of ‘pitch-deck’. The guidelines are attached. (very
important)
Please see the Presentations-Tips.
The most important is to cover all the requirements please follow the attached for the grading
(Rubric Simulation)

For your reference I have attached the following below:
– The Project paper
pitch-deck’. The guidelines
– Presentations-Tips
– Rubric Simulation

Business Plan

Business Name
VenYou

Submitted to:

Saudi Electronic University
Master Capstone Project
MGT685

Prepared by:
….
Student ID: ……

Mentor
………

1

Table of Contents
I. Executive Summary………………………………………………………………………………………………………… 4
II. Business Description ……………………………………………………………………………………………………… 5
a.

Overview of Business Opportunity……………………………………………………………………………. 5

b. Expected Outcomes …………………………………………………………………………………………………….. 7
Digitalization of The Event Space Booking Process………………………………………………………………………………….. 7
Job Creation and Economic Growth……………………………………………………………………………………………………….. 7
Enhancing Transparency in The Event Industry …………………………………………………………………………………….. 8

III. Market Research …………………………………………………………………………………………………………. 9
a.

Industrial Analysis …………………………………………………………………………………………………… 9
i. Macro Environment -PESTLE Analysis ………………………………………………………………………………………………. 9
Market Trends …………………………………………………………………………………………………………………………………….. 11
ii. Competitive Environment …………………………………………………………………………………………………………………. 12
iii. Strategic Partners & Stakeholders……………………………………………………………………………………………………. 14

b.

Customer Analysis …………………………………………………………………………………………………. 15
i. Market Segmentation ………………………………………………………………………………………………………………………… 15
ii. Target Market ………………………………………………………………………………………………………………………………….. 17
iii. Customer Needs ………………………………………………………………………………………………………………………………. 18

c.

Marketing Strategy ………………………………………………………………………………………………… 19
i. Product Strategy ……………………………………………………………………………………………………………………………….. 19
ii. Pricing Strategy ……………………………………………………………………………………………………………………………….. 20
iii. Promotion Strategy …………………………………………………………………………………………………………………………. 21
iv. Place Strategy ………………………………………………………………………………………………………………………………….. 22

IV.Financial Planning ………………………………………………………………………………………………………. 23
a.

Start-Up Costs ……………………………………………………………………………………………………….. 23

b.

Financial Projection ……………………………………………………………………………………………….. 24

c.

i.

Sales Forecast ……………………………………………………………………………………………………………………………… 24

ii.

Expense Forecast …………………………………………………………………………………………………………………………. 26

iii.

Cash Flow Forecast ……………………………………………………………………………………………………………………… 28

iv.

Break-Even Analysis ……………………………………………………………………………………………………………………. 31

Funding Sources …………………………………………………………………………………………………….. 33
Government Grants & Vision 2030 Support ………………………………………………………………………………………….. 33
Venture Capital ……………………………………………………………………………………………………………………………………. 34
Strategic Partnerships with Venue Owners & Event ……………………………………………………………………………… 35
2

V. Operations Planning ……………………………………………………………………………………………………. 36
a. Management Team ……………………………………………………………………………………………………. 36
b.

Legal and Regulatory Requirements……………………………………………………………………….. 38

c.

Production Plan ……………………………………………………………………………………………………… 40

d.

Supply Chain Management (SCM) …………………………………………………………………………. 42

e.

Quality Control Plan ………………………………………………………………………………………………. 44

VI. Risk Management Plan ………………………………………………………………………………………………. 48
a.

Risk Identification ………………………………………………………………………………………………….. 48

b.

Risk Analysis …………………………………………………………………………………………………………. 50

c.

Risk Mitigation Strategies ………………………………………………………………………………………. 53

VII. Conclusion………………………………………………………………………………………………………………… 57
a.

Summary of Findings……………………………………………………………………………………………… 57

b.

Lessons Learned …………………………………………………………………………………………………….. 58

c.

Future Directions …………………………………………………………………………………………………… 58

References …………………………………………………………………………………………………………………….. 61
Appendices ……………………………………………………………………………………………………………………….. 63

3

I. Executive Summary
VenYou is a digital event booking platform that will use technology in all operations to
revolutionize venue selection and event management in Saudi Arabia. It will make the venue booking
process easier by leveraging AI-powered recommendations and dynamic pricing and ensure
transparency and high-quality service delivery. Unlike the traditional booking processes that include
physical negotiations, VenYou will have a predetermined and fixed process for different venues based
on their amenities and carrying capacity. Everything will be done online and will provide for instant
booking. Saudi Arabia is set to host mega events such as Expos 2030 and FIFA, which is a good
opportunity to expand and make a profit in the event industry. VenYou will use technology to connect
venue owners, event planners, and service providers and will benefit from it by taking a 10%
commission for any successful booking. The financial projections show that the platform has strong
revenue growth and will start making profits within the first year after launch. VenYou is projected
to achieve its profitability at the first year of its operations, with revenue surpassing $9.8 million in
the third year of operation. Per the breakeven analysis, VenYou only requires 1271 bookings per year
to cover all its operational costs, which is a target easy to attain given the high market demand for
venues. The initial funding for the business will be from government grants such as the Monsha’at
and venture capital investment from Saudi Technology Ventures and RAED Ventures. Funding will
also be from strategic partnerships with revenue owners and event organizers to ensure a steady cash
flow through premium listings and value-added services, positioning the business for long-term
financial stability and market expansion. For smooth operation in Saudi Arabia, VenYou must comply
with all the rules governing businesses. For example, it must comply with all the VATA requirements
and data protection laws. VenYou will also implement strong cybersecurity, escrow-based payment
systems, and fraud detection to ensure financial security and customer trust. Even though VenYou
targets to operate within the big cities within its first year of operation, it will consider expanding
beyond major cities into Qiddiya and the Red Sea Project. VenYou has a scalable business model,
strong financial viability, and a focus on innovation, making it viable to transform the event industry
by offering seamless intelligence and a secure venue booking experience.

4

II. Business Description
a. Overview of Business Opportunity
The global venue rental and event management industry is experiencing significant
transformation due to increased demand for flexible event spaces and more efficient booking
solutions. Vision 2030 has accelerated these trends in the Kingdom of Saudi Arabia due to its priority
in tourism growth, economic diversification, and development of world-class entertainment and
business infrastructure. Despite this growth, securing event spaces remains a complex and inefficient
process that requires lengthy negotiations, reliance on intermediaries, and extensive paperwork.
VenYou business comes in to solve these challenges and make booking event spaces a seamless
process.
VenYou is a digital platform that will revolutionize the event space booking industry by
providing a seamless and automated solution to the traditional and cumbersome process. It will
operate as a digital marketplace where users can browse, compare, and book venues in real-time. The
platform will leverage virtual reality and artificial intelligence to offer personalized venue
recommendations. VenYou will have virtual tours of different spaces to reduce the need for on-site
visits, thus saving time and offering instant bookings. There will be a secure online payment
processing that will allow customers to finalize transactions without delays. The idea of this business
comes in at a time when high-profile initiatives such as the Red Sea project, Riyadh Season, and the
upcoming mega events such as the Expo 2030 and FIFA World Cup 2034 are primed for disruption.
The demand for premium and short-term event spaces continues to rise, yet event organizers and
venue owners do not have a centralized platform to connect efficiently. VenYou has been designed
to bridge this gap through a technology-driven solution that simplifies the booking process and
enhances accessibility for diverse customers.
VenYou will be designed in such a way that its scalable business model will allow it to expand
beyond its initial target of major cities such as Saudi Arabia. After launching it will focus on major
cities such as Riyadh, Jeddah, Dammam, and Dhahran and then it will gradually expand to merging
tourist hubs such as Red Sea project and NEOM. In the long-term to will enter the Gulf Cooperation
Councils which includes countries such as Bahrain and Qatar which will offer a good market for
VenYou, with the growing demand for venue booking.
In addition to simple venue booking, VenYou will offer comprehensive event planning. It will
incorporate value-added services designed to streamline the event management process and offer a
seamless experience for the organizers and venue owners. One of the core value-added services will
be even insurance, which will protect organizers from unpredicted circumstances such as property
5

damage, last-minute cancellations, and liability claims. In most cases, event planners struggle with
risk management when dealing with high-profile events and large public gatherings. Integrating the
insurance coverage option into the platform, VenYou users will have peace of mind and focus on
even execution rather than worrying about possible legal and financial risks.
Logistics coordination is another critical added service that will ensure that event organizers
can access reliable setups, transportation, and breakdown of services. Most events require event
planners to have their own logistics solutions, which, at times, are costly and time-consuming.
VenYou will partner with trusted logistics providers in Saudi Arabia, to enable the platform users to
book the venue-related logistics, such as stage setup directly in the platform. The approach will reduce
the inefficiencies of dealing with multiple vendors and offer cost-effective and integrated solutions
for all even-related logistical needs.
VenYou will also offer on-site support services such as security personnel, event staffing, and
customer assistance to ensure event operations run smoothly. In most cases, event planners have to
balance a complicated hiring process to find experienced professionals for roles such as technical
support staff, ushers, and security teams. VenYou’s support services will allow event planners to hire
qualified personnel on demand, thus reducing the burden of vetting individual contractors. The onsite support services will be highly beneficial for large scale events such as concerts and trade shows,
where operational efficiency is essential for even success.
The integrated approach enhances user convenience and creates a competitive advantage over
the existing venue’s existing platforms. Its ability to offer a one-stop solution for event organizers will
ensure that VenYou facilitates venue discovery and transforms the broader event planning experience.
The holistic approach will redefine the event planning experience, offering users the venue and
essential tools and services to execute their events from start to finish successfully. The competitive
advantage will position VenYou as the preferred choice for event organizers and businesses seeking
all-inclusive event management solutions. As Saudi Arabia continues to position itself as a global
business and entertainment hub, demand for technology-driven solutions in the event space sector
will increase. VenYou positions itself to capitalize on this trend and offer a digital-fast approach that
reduces costs and offers flexibility for event organizers.
For sustainability in the long-term, VenYou will be improving the technological infrastructure
by incorporating machine learning algorithms that refine revenue recommendations based on user
preferences and booking history. It will also have a dynamic pricing system that will allow the owners
to adjust venue rates based on the demand trends to ensure a competitive market place that maximize
revenue potential. As it will be going international, it will introduce multilingual customer service
support to cater to international users and facilitate cross-border venue booking.
6

b. Expected Outcomes
Digitalization of The Event Space Booking Process
VenYou will eliminate the traditional inefficiencies such as manual negotiations, physical onsite visits, paperwork, and prolonged response times. These inefficiencies have created significant
challenges for businesses, event organizers, and venue owners, resulting in delays,
miscommunication, and lost opportunities. VenYou will alter this outdated system and introduce the
automated platform to streamline the venue booking process and ensure faster, more transparent, and
more efficient transactions. With VenYou, there will be no need for back-and-forth discussions with
venue owners as the digital platform will provide instant booking. The platform will have fixed
pricing models, instant confirmation features, and real-time venue availability, allowing users to
secure a venue within minutes instead of days or weeks. Digitalization will also enhance accessibility
by removing geographical and logistical barriers (Vural et al., 2020). There will be no need to
physically visit multiple venues to assess their suitability. Instead, virtual tours with high-resolution
images will match the suitable event spaces based on their preferences. Therefore, digitalizing the
event space booking process will save time and cost and allow for remote planning.
Job Creation and Economic Growth
VenYou will unlock new business opportunities, which will be a source of more jobs and
economic growth. By connecting venue owners with a larger pool of potential clients, VenYou will
enable property owners to maximize venue occupancy, generating consistent revenue streams. For a
long time, venues have been operating below their full potential due to a lack of proper marketing
strategies and limited access to event organizers. VenYou will offer centralized and highly visible
marketplaces where venue owners can showcase their spaces to a diverse audience of event planners
and entrepreneurs. VenYou will also generate new revenue streams for local service providers by
integrating value-added services such as catering and security management.
Financially, VenYou will achieve steady revenue growth through multiple income streams,
such as subscription plans, commission-based transactions, and value-added services. Its scalable
business model will provide for a sustainable expansion in Saudi Arabia and later to other GCC
markets where the demand for event venues is growing. With time, VenYou will secure strategic
partnerships with event planners, corporate entities, and government-backed tourism initiatives, thus
strengthening its market influence and market influence.

7

Enhancing Transparency in The Event Industry
It has been challenging for event organizers and businesses to search venues due to
inconsistent pricing structures, lack of verifiable customer feedback, and unreliable availability
updates. Most venue owners have not been publicly disclosing their pricing, leading to timeconsuming negotiation and unexpected costs, making the event planning process more complicated.
Also, since most of the bookings are conducted offline through unstructured communication
channels, clients struggle with inaccurate availability of information, resulting in double bookings,
cancellations, and last-minute disappointments. VenYou will eliminate these pain points by
implementing a transparent, technology-driven approach prioritizing efficiency, trust, and clarity.
With the platform, real-time updates will allow event organizers to instantly check venue schedules
and remove the need for lengthy discussions with the venue managers. A standardized pricing model
will ensure that all pricing details are displayed upfront and available to all potential customers, thus
preventing the pain of last-minute price increases. The fixed-rate pricing model will ensure fairness
and consistency across all listings, allowing event organizers to make informed decisions about the
venue.
To further build trust and enhance transparency, VenYou will have a verified user review
system enabling clients to rate and provide venue feedback based on their actual experiences (Rashid
& bin Ahsan, 2024). Many businesses are strolling with misleading advertisements and incomplete
venue descriptions, resulting in unmet expectations upon arrival. VenYou will allow verified
bookings to ensure that all feedback is authentic, assisting future users to make data-driven decisions
when selecting a particular event space. Positive reviews will incentivize venue owners to maintain
high service standards, and negative reviews will highlight areas that require improvement, resulting
in better overall industry practices. Transparency will also be in financial transactions (Rashid & bin
Ahsan, 2024). Most venue bookings today require bank transfers, cash payments, and informal
agreements, increasing the risks of fraud and financial disputes. VenYou will avoid such risks by
integrating a secure online payment and gateway to ensure all transactions are safely and efficiently
processed. Digital receipts and automated invoicing will be issued to ensure greater accountability
for both parties. The transparency-driven model will assist in reshaping the entire event industry and
setting new benchmarks for efficiency and fairness.

8

III. Market Research
a. Industrial Analysis
i. Macro Environment -PESTLE Analysis
Political Factors. Government policies and economic diversification efforts in Saudi Arabia
strongly support the expansion of the event industry. There are favorable regulations to encourage
domestic and foreign investments in the hospitality and tourism sector. Large-scale initiatives such
as NEOM and the Red Sea Project reflect the commitment of the state to position Saudi Arabia as a
global hub for events and conferences. The upcoming events will bring unprecedented demand for
event spaces, making it an ideal time for VenYou to enter the market. However, there are challenges
related to data privacy and event licensing requirements. VenYou must comply with e-commerce law
and data protection policies to operate legally and maintain trust within the market. VenYou will have
to comply with the Personal Date Protection Law, which regulates how the platform will be
collecting, storing and processing user data. Not complying with this law may result to hefty fines
and reputation damage. There are licensing laws that require event organizers to secure permits from
GEA for any public gatherings.
Economic Factors. Saudi Arabia has a strong economic performance driven by high oil
revenues and government-backed diversification strategies, which are creating a favorable market for
VenYou. Rising disposable income is resulting in increased consumer spending on networking
forums, exhibitions, and events, thus presenting revenue opportunities for the platform (Mohammed,
2024). Saudi Arabia continues to attract foreign investment and international business events,
increasing the demand for real-time even booking. Nevertheless, the event industry is highly sensitive
to economic fluctuations. Recession and inflation make businesses reduce spending on events, thus
affecting the demand for premium venue spaces. The GDP is Saudi has increased by 3.2% stemming
from non-oil sectors such as entertainment and tourism. Events industry is becoming a lucrative sector
for digital transformation making IMF forecast steady economic growth through 2027.
Social Factors. There is a major cultural transformation in Saudi under Vision 2030, which
has increased the acceptance of entertainment festivals, public events, and business networking
forums. The younger generation seeks digital-first solutions for venue booking, social gatherings, and
event planning. It means that consumer preferences have shifted towards transparency, convenience,
and instant booking, which aligns with VenYou’s value proposition. However, VenYou will ensure
that venues comply with cultural norms, where there will be filtered search options for venues that
meet privacy and religious requirements. For example, venues should have separate sections for men
and women, prayer spaces, and family-only areas. Platforms such as Eventbrite and Peatix have made
9

event planning be digital in western and Asian markets. Eventbrite has already automated ticketing
system increasing booking efficiency and user engagement. Using such an approach will enhance
VenYou adoption in Saudi Arabia.
Technological Factors. There has been a lot of digital transformation in the event booking
industry. VenYou will use AI-driven venue recommendations, virtual venue tours, and automated
booking systems to enhance user experience and reduce inefficiencies. The Saudi government has
invested in the 5G network, cloud computing, and Fintech solutions that will assist in digital
transactions and mobile-based bookings. There is also widespread adoption of mobile wallets and
secure online payments that match VenYou’s secure transaction model to ensure transparent, safe,
and fast financial interactions between venue owners and event planners. VenYou will use AIpowered venue recommendation based on the type of event, budget and user preferences. In contrast
to traditional booking methods, AI will analyze booking history and user reviews to refine
suggestions. There will also AI chatbots that will provide real-time customer support reducing the
response time.
Environmental Factors. Sustainability is a major environmental factor in the event industry.
Individuals and businesses prefer eco-friendly venues. VenYou will have to partner with greencertified venues, such as the Marriot Riyadh Diplomatic Quarter, which has the LEED Gold
Certification, to provide event spaces. It will also liaise with venue owners with energy-efficient
spaces and sustainable event planning services such as carbon footprint tracking and waste reduction
strategies. Since Saudi Arabia experiences extreme heat and unpredictable sandstorms, which may
affect outdoor events, VenYou will have weather-tracking integrations and eco-friendly décor
recommendations to position itself as a socially responsible brand. The Marriot Riyadh Diplomatic
Quarter, is one of the green-certified venues certified with King Abdullah Financial District (KAFD)
and LEED Gold conference space, which implement green building standards. VenYou will partner
with eco-friendly locations to align with Saudi Arabia’s Green Initiative goals.
Legal Factors. Saudi Arabia has introduced strict guidelines for consumer protection in
digital transactions. The government expects businesses to disclose their pricing structures and define
their refund policies to maintain transparency in their service agreements. There are also even
licensing laws and venue capacity regulations to guarantee the safety of all event attendees. There are
also intellectual property and copyright laws about digital platforms and automated booking software.
VenYou’s technology infrastructure and business model must align with international and local digital
business regulations. VenYou will implement strict compliance measures, such as transparent pricing
to align with the e-commerce law in Saudi Arabia and encrypted financial transactions to comply
with anti-fraud regulations.
10

Market Trends
Digital transformation of the event booking industry. The shift from manual venue
booking to automated digital platforms is a significant industry trend. Event organizers now prefer
self-booking options over time-consuming manual negotiations and physical visits. Adopting AIdriven platforms and automated transactions has made event planning accessible. The government’s
push for digital transformation and e-commerce growth further accelerates this shift. VenYou aligns
with this trend by offering real-time venue availability and an AI-powered booking system. For
example, Eventbrite already have a simplified event planning that have instant booking. VenYou will
offer such a real-time venue availability with the AI-powered recommendations.
Expansion of the entertainment and tourism sector. Saudi Arabia is positioning itself as a
global entertainment destination through government-backed events such as Riyadh Seasons and the
Red Sea International Film Festival. The rise of sports events, music festivals, and cultural exhibitions
has created a surge in demand for diverse venue spaces. The demand will increase further due to the
upcoming international events. VenYou will partner with government entities, entertainment
organizers, and private venue owners to ensure the optimal availability of large-scale events. Riyadh
season hosted more than 12 million visitors in 2023 increasing the demand for venue booking in the
upcoming events such as the Expo 2030.
Growth of Hybrid and Virtual Events. In this post-pandemic era, there is a change in how
venues are selected since there is a combination of physical attendance and virtual participation.
Companies now want event spaces where there is high-speed internet and live-streaming capabilities
to facilitate remote team meetings, international conferences, and hybrid networking sessions.
VenYou will incorporate tech-enabled venues that support hybrid event solutions to allow users to
filter their search for venues based on internet connectivity and digital integration capabilities. There
are more businesses that want venues that have live-streaming. For example, in the Dubai’s Expo
2020, there was successful integration of hybrid events that attracted millions of virtual attendees.
VenYou will locate venues that are tech-equipped for hybrid meetings and conferences.
The growing popularity of short-term and on-demand venue rentals. Event venues have
long been booked through long-term contracts or exclusive agreements, limiting flexibility for
independent organizers and small businesses. However, now, on-demand venue rental models have
become popular, allowing organizers to book spaces for shorter durations based on their needs. The
trend is stronger among entrepreneurs and digital creators who want flexible and affordable venues
for brand activations and influencer collaborations. Platforms such as Peerspace provide for hourly

11

venue rentals which make event planning easier.VenYou will use such an approach to allow for a
flexible booking option.
Sustainability and green event planning. The world’s focus on sustainability has now
extended to the event industry, where consumers and businesses seek eco-friendly venues and
sustainable event planning solutions (Borbon, 2022). Government and private corporations are
implementing green event policies that encourage the use of energy-efficient spaces and recyclable
materials in events. VenYou will prioritize green-certified venues that adhere to eco-friendly building
standards and offer water management recycling programs for event organizers. By placing itself as
a leader in sustainable event booking, VenYou will attract eco-conscious businesses, government
initiatives, and sustainability-driven organizations. Marriot Riyadh Diplomatic quarter is among the
green certified venues that VenYou will partner with to offer sustainable event planning options such
as waste management.
ii. Competitive Environment
Key Competitors. Even though traditional venue booking methods still dominate in the
market, the rise of digital platforms, shifts in customer preferences, and government investment in
business tourism sectors have reshaped how spaces are sourced and reserved. VenYou will face direct
and indirect competition in Saudi Arabia’s event industry. The direct competition will be from other
digital venue booking platforms already in the Saudi Arabian market. Eventat is one platform offering
event space listings for private and corporate functions. It provides a basic search function but lacks
instant booking and AI-driven recommendations. There is also VenueScanner, which is an
international venue booking platform that offers a wide range of venues, though with limited regional
customization. VenueScanner used a localized payment system while VenYou will use digital wallets
such as STC pay to provide for seamless transactions. Contrary to Venue Scanner that caters to
Western markets, VenYou will be built with localization in mind, complying with Saudi regulations,
incorporating Arabi-language support and listing cultural appropriate venue features such as separate
seating areas for men and women, where needed.
Indirect competitors are those that conduct manual venue bookings. Conference centers,
hotels, and private event halls conduct direct venue-to-client bookings via the traditional inquirybased systems that require event organizers to directly contact the venue, negotiate prices, and finalize
the contract manually. There are also event brokers and agencies who act as venue consultants and
charge clients a service fee to match with available event spaces. Even though they offer personalized
services, there is no instant booking that VenYou will provide. VenYou will surpass Eventat which
depend on venue owners to conform venue availability by providing real-time venue availability
12

through an automated scheduling. Unlike these intermediaries, VenYou will have instant reservations
and automate the venue availability, thus reducing long negotiations. Therefore, the major
competitive advantage for VenYou over the existing solution is its ability to offer all-in-one platform
that integrated payment processing venue selection, event services and customer reviews, while its
competitors have majored in listings. Such differentiation will make it attract government entities,
social event planners seeking for complete even planning solutions.
Barriers to Entry. Even though VenYou has a strong market opportunity, the event space
booking industry presents challenges for new entrants. Convincing corporate clients, venue owners,
and entertainment organizers will require strong partnerships with venue owners. Most of them
depend on traditional booking methods, and thus, convincing them about an online platform is not
easy. Building trust and fostering adoption will require extensive marketing, incentives, and
demonstrations. VenYou will provide trial listings for new venue owners to experience the benefits
before committing to a commission-based model.
Entry barriers are also in regulatory compliance. VenYou must comply with licensing laws,
data protection policies, and e-commerce regulations to operate legally in Saudi Arabia. In Saudi
Arabia, strict regulatory frameworks govern online transactions, digital businesses, and event-related
services to ensure data security and consumer protection. For example, VenYou must obtain a
commercial registration from the Ministry of Commerce, which will legalize it to enter into formal
contracts with service providers and venue owners. There is also the General Entertainment Authority
(GEA) Event licensing, which regulates private and public events in Saudi Arabia (Madani, 2022).
Since VenYou will be facilitating bookings of trade shows, concerts, and entertainment activities,
some venues will require GEA licensing. VenYou will ensure it closely work with viable legal
consultants to ensure it is aligning with all policies and automate the event permit requests with
General Entertainment Authority (GEA) system to reduce administrative hustles.
Competitive Advantage. There are already platforms operating in the Saudi Arabian market,
and thus, VenYou must differentiate itself from its competitors. Unlike most competitors that rely on
venue inquiries, VenYou will be providing instant bookings through an automated digital platform
with zero wait time. VenYou will be using an AI-driven venue matching to recommend the most
suitable venues based on budget, event type, and customer preferences. This means that it will offer
personalized and data-driven recommendations, which most traditional platforms and manual
processes lack. Unlike the competitors, which require users to search through listings manually,
VenYou will use an AI-powered algorithm to analyze factors and recommend the most suitable
venue. The AI technology will foster venues based on the type of event, such as exhibitions, corporate
meetings, and weddings. The AI matching will save users much time, thus making it advantageous
13

over its competitors that rely on manual search methods. The AI will use machine learning to improve
recommendations with time. For example, when customer frequently book conference room for large
holdings, the system will be prioritizing for the client venues that have such layouts and availability
in all he future searches. For new clients, there will be pricing algorithms that will help them get the
best deals by analyzing the demand patterns and offering venue discounts. Other than relying on fixed
pricing strictures which do not match the demand fluctuations, VenYou will introduce AI-based
algorithms that will allow venue owners adjust pricing based on weekly discounts, event popularity
and peak seasons. Such flexibility will enhance VenYou’s market competitiveness and encourage
higher venue utilization.
iii. Strategic Partners & Stakeholders
VenYou will operate in a complex and rapidly changing ecosystem that needs a strong
strategic partnership and engagement with major key stakeholders for smooth market penetration,
regulatory compliance, and sustained competitive advantage. Venue owners and event space
providers are among the major strategic partners. VenYou’s core offering depends on its ability to
curate a diverse portfolio of venues that cater to trade shows, entertainment functions, and private
gatherings. Partnering with hotels, conference centers, and independent venue owners will provide
an exclusive listing agreement to make VenYou the preferred booking platform. Inefficient booking
systems in Saudi Arabia has made some event spaces remain underutilized; thus, partnering with
owners will increase occupancy and utilization rates. VenYou will consider collaborating with wellknown chains such as Hilton Riyadh and Jumeirah Hotels to assist it in securing premium event
spaces.
Technology and AI partners are the other strategic partners since VenYou is relying on AIdriven venue matching and secure digital transactions. VenYou will establish partnerships with
leading technology providers in cybersecurity solutions to protect sensitive financial data and comply
with the Personal Data Protection Law in Saudi Arabia. Amazon Web Services and Microsoft Azure
are some of the potential strategic technology partners, as well as local AI startups specializing in
venue optimization algorithms. Such a partnership will reinforce the ability to process high volumes
of transactions and deliver a seamless user experience. Partnering with firms such as Google cloud
and Quant will assist in enhancing venue recommendations engine and ensure there is a seamless
platform performance. Such a collaboration will assist in refining machine learning algorithms
enhancing venue matching accuracy.
For seamless and secure financial transactions, VenYou will collaborate with payment
processors, banks, and fintech companies to facilitate multi-currency payment. VenYou targets even
14

international event organizers and corporate clients who can make payments in different currencies.
The partnership will assist in integrating installment payment options, mostly for premium venue
bookings, to increase affordability. These partners will include Saudi Payments (Mada), STC Pay,
and international gateways such as Visa and PayPal, to ensure smooth transactions for both local and
international event organizers.
Since VenYou will be offering value-added services, it will partner with logistics, hospitalist,
and event service providers. Event logistics firms will assist in managing event setups and equipment
transportation. The hospitality and catering providers will offer food, beverage, and VIP services.
Security firms will ensure that all events adhere to the public event regulations and that security is at
the optimal level. In the Gulf region, there is JustClean company that offer event cleaning services
and has already partnered with different platforms to offer post-event cleanup. VenYou will adopt
such a model to work with it for the value-added services.
The major stakeholders are the event organizers and corporate clients seeking technologydriven and cost-effective solutions to book venues. As the primary platform users, event organizers
expect real-time availability and transparent pricing to reduce planning inefficiencies. Venue owners
are the second list of stakeholders who will benefit from VenYou being in the digital marketplace.
They will enjoy the advantages of higher booking rates, revenue optimization, and access to real-time
analytics on seasonal demand fluctuations and customer trends. By effectively combining
partnerships with key stakeholders, VenYou will build a legally compliant and competitive business
model that will pave the way for it to become a leader in the event industry. There will be need for
hosting industry networking events and exclusive demo sessions where businesses will experience
the platform’s features firsthand.
b. Customer Analysis
i. Market Segmentation
The event space booking industry is diverse and serves a broad range of customers, starting
with corporate, social, and entertainment-driven customers. VenYou will apply a multi-dimensional
segmentation approach, grouping customers based on their geographical location, demographics,
behavioral tendencies, and psychographic attributes. A well-defined segmentation will ensure the
platform attracts high-value customers to maximize revenue, develop personalized marketing
strategies that will improve conversion rates, and optimize the platform features to enhance user
satisfaction.

15

Demographic Segmentation
Demographic characteristics include occupation, income levels, age, and industry types,
which significantly influence budget limitations, venue preferences, and booking behavior. The event
planners and marketing agencies will be individuals between the ages of 28 and 50, middle-income
professionals working in the event, advertising, and media industry. Their primary needs are
accessing multiple venue categories with flexible rental durations and integrated with event services
such as security and catering. The budgets for these customers will depend on the client’s funding.
The corporate clients and business organizations will have middle to high-income
professionals working in the real estate, healthcare, technology, finance, and government sectors.
They look for large-capacity conference rooms for meetings and hybrid event spaces with an
audiovisual infrastructure to support remote participation. Their budget will be high to medium,
depending on their capacity. They will prefer VenYou for instant booking and transparent pricing,
thus streamlining venue selection. The corporate sector in Saudi Arabia accounts for more than 60%
in the event industry, making it a major target for high-end venues. VenYou will also target
professionals aged 28-50, who actively organize conferences and networking events.
Geographic Segmentation
The event industry in Saudi Arabia is mostly in urban centers, even though the demand is
expanding to other markets. In this case, the primary markets are major cities such as Jeddah, Riyadh,
Dammam, and Dhahran, which are major hubs for corporate events, business tourism, and
government conferences. The secondary market is local business events and growing tourism events
such as the Red Sea Project and Neom, which are increasing the demand for luxury and outdoor event
spaces. VenYou will also expand to other areas such as the AIULa’s winter which had attracted more
than 50000 attendees in 2023, increasing the demand for unique venues.
Behavioral Segmentation
Customer behavior will highly depend on the type of event, budget flexibility, and booking
urgency. There will be planned bookers who may book months in advance to secure premium venues
and high-end services. There will be last-minute bookers, mostly freelancers, SMEs, and pop-up
entrepreneurs who require on-demand booking and seek affordable short-term rentals with immediate
availability. VenYou will cater to these customers through AI recommendations. Since customers
vary in their booking behavior, VenYou will introduce early-bird discounts for the corporate clients
who book larger spaces in advance. Loyal customers will be getting discounted services such as free
venue setup for being consistent customers.

16

Psychographic Segmentation
The segmentation groups customers based on their purchasing behavior, interests, lifestyles,
and values. In most cases, event planning is driven by personal preferences, emotional decisionmaking, and brand identity. An insight into these psychographic traits will assist VenYou in tailoring
its marketing strategies to enhance user experience. In this segmentation, there will be luxury
experience seekers, mostly high-net-worth individuals, corporate executives, and luxury brands.
These customers prefer premium event spaces offering VIP amenities and high-end services. For
example, they prefer places such as rooftop lounges and 5-start hotels, where there is a luxury guest
experience. The second group is the budget-conscious customers, who are mostly small business
owners, social event organizers, and startups. They prioritize cost efficiency and flexible payment
options. They are open to less traditional spaces like shared officers and co-working spaces. They are
highly price sensitive thus, look for the best deal and book at the last minute. For the luxury clients,
there will be exclusive premium listings such as five-star hotel ball rooms
ii. Target Market
VenYou’s target market caters to corporate clients and event organizers, focusing on major
urban centers in Saudi Arabia. The platforms aim to address the unique needs of these customers by
offering AI-driven venue matching, seamless booking, and transparent pricing. Corporate clients
include those across the healthcare, technology, finance, and government sectors. These clients
require venues for business meetings, training sessions, and hybrid events that can accommodate inperson and remote participants. They have a high budget for the venues and book venues equipped
with state-of-the-art audiovisual equipment, high-speed internet, and flexible layouts. To meet these
corporate clients’ needs, VenYou will have subscription- based pricing for the recurring meetings to
save on costs and assist in space recommendations.
Event planners and marketing agencies are the next set of target markets. Event planners
require a wide range of venue options catering to events such as conferences, social gatherings, and
private functions. Event planners require short and long-term venues with flexible rental durations.
The marketing agencies advertise platforms with integrated event services such as security and
logistics. For these target markets, transparency in pricing and instant booking is paramount. VenYou
will offer instant booking conformations, thus saving the event planner days of back and forth
negotiations. Frequent planner will also benefit from package deals that bundles with security,
hospitality services and reducing coordination hassles.
Even though venue owners are major stakeholders, they are still a target market. They include
hotels, conference centers, and independent venue owners who will benefit from VenYou’s ability to
17

increase booking rates and optimize revenue. Most of these centers are in urban areas, but there is a
significant growth in merging regions, specifically those tied to the Red Sea project and Neom. They
are a target market, so they can utilize their spaces through the platform’s efficient booking system
and diverse client access. They require consistent flow of bookings, where AI-powered analytics will
offer insights on when there is on peak booking and customer preferences, thus optimizing their
businesses.
iii. Customer Needs
Across all the customer segments, ease of use of the platform is necessary. A platform that is
easy to navigate ensures customers have a seamless experience from venue search to booking and
payment (Chang & Li, 2022). Customers need to feel confident with their personal and financial
information. VenYou will ensure that it builds customer trust by partnering with the leading payment
processors and having the best cybersecurity measures to prevent data breaches. Whether customers
book in advance or at the last minute, they prefer a platform that offers quick responses and smooth
transactions. VenYou will operate with the assumption of customers first, regardless of whether they
come early or late. VenYou will ensure that all venue listings are well-verified to ensure clients book
event spaces from reputable venue owners. There will secure payments from accredited payment
systems such as Pay Tabs and STC Pay.
The event space booking in Saudi Arabia is diverse, and there are different needs based on the
type of customer and the requirements of different events. When booking venues, corporate clients
look for venues that can accommodate large groups and support hybrid events in a professional
atmosphere. They need a fast and easy-to-navigate booking process to reduce the inefficiencies
related to traditional booking systems. Even though these clients have high budgets, they are strict
and thus require platforms that have transparent and competitive pricing with no hidden fees. It is for
these needs that it will have a web platform that has a simple search interface to allow users to filter
venues based on amenities, capacity and location. There will be AI-powered chatbots that will offer
instant responses.
Event planners’ and marketing agencies’ needs are tied to the variety of events they manage
and the services required for different events. They prefer platforms with diverse venue portfolios,
including outdoor spaces and untraditional locations. They look for venues with flexible rental
durations ranging from a few hours to the maximum time client’s request. Integrated services such as
security are a major requirement for most events, and all this should match competitive and
transparent pricing.

18

Social event organizers usually work with a tight budget and thus look for cost-effective
solutions. Venues that VenYou will list will have different price points to offer flexible payment
options for different clients. These types of customers prefer venues that offer personalized
experiences to custom occasions such as weddings with decorations. Even though chances are that
VenYou will be in the front line to look for venue owners instead of venue owners looking for the
platform, venue owners need a reliable platform that has a high booking rate to help them reach a
broader audience. The aim is to increase VenYou’s visibility and streamline the booking and venue
management process.
c. Marketing Strategy
i. Product Strategy
VenYou platform is the product, in this case, which is a technology-driven platform designed
to enhance venue booking and event planning. Its value proposition revolves around efficiency,
convenience, and customization. The product strategy concentrates on core offerings, service
differentiation, and technological innovation.
Core Offerings
The platform will have a diverse venue listing featuring a wide range of event spaces such as
banquet halls, outdoor venues, conference halls, and luxury resorts to cater to the different needs of
different customer segments. There will also be hybrid and tech-enabled spaces with high-speed
connectivity and live-streaming capabilities to cater to hybrid and virtual events. The diverse
inventory is to make it a go-to platform for venue discovery and booking.
VenYou will also leverage artificial intelligence to help personalize venue recommendations
based on customers’ past booking behavior, budget, and preferences. Personalized venue suggestions
will depend on event type, guest count, and budget. There will also be filters to compare venues based
on the available amenities and service availability. Intelligent matching will minimize the time event
organizers spend searching for venues and improve customer satisfaction.
Additional services, such as event logistics and catering, will also be available through the
platform for the customers who need them all at once. VenYou will go beyond booking venues to
connect users with reliable event service providers, making the platform a one-stop shop for event
planning. Integrating these services will increase the business’s revenue potential while offering
convenience to users, making it a preferred choice for comprehensive event planning.

19

Service Differentiation
VenYou will differentiate its services from traditional venue booking by offering real-time
availability and instant booking. Other than relying on manual confirmations, VenYou providers will
offer real-time venue availability and immediate booking confirmation. Other than in traditional
booking, where prices are not disclosed to the public, at VenYou, customers can access pricing to
help them plan their event budget. The platform will allow clients to personalize venue setups, for
example, by having décor that matches their event needs.
ii. Pricing Strategy
VenYou will use a pricing model that balances profitability, affordability, and market demand.
It will use the tiered and dynamic pricing approach.
Tiered Pricing Structure
The event space industry serves many customers, from high-net-worth individuals and
corporate clients to budget-conscious customers such as small businesses and freelancers. These
customers have varying financial capabilities and preferences, and employing a tiered pricing
structure will accommodate all of them. First, premium pricing will target VIP clients, luxury brands,
and government agencies that require fully serviced event spaces. Such venues come with exclusive
locations, state-of-the-art amenities, and personalized services. Prime locations for these clients are
beachfront resorts, 5-star hotels, and luxury conference centers. For example, a private beachfront
resort in the Red Sea Project is suitable for government delegations and ultra-exclusive brand
launches.
The mid-range pricing will be for mid-sized corporations, SMEs, and event planners looking
for affordable, professional event spaces lacking high-end luxury features. These venues must be
functional and well-equipped to serve a broad audience and balance quality and cost. They should
also have flexible booking terms such as hourly, daily, or long-term rentals with competitive pricing.
Several business lounges in Riyadh are designed for networking events and professional workshops.
Budget pricing targets customers such as social event organizers, startups, freelancers, and
price-sensitive clients who want affordable but functional venues. Some venues are shared and coworking spaces suitable for pop-up events and casual meetings. Community centers and creative
studios are ideal for local business meetups and art exhibitions. Segmenting the venues with the three
pricing tiers will ensure venue accessibility across different customer groups and, at the same time,
maintain sustainable profitability.

20

Dynamic Pricing Adjustments
VenYou will employ dynamic pricing adjustments to encourage customers to book venues at
the most strategic times. First, there will be peak season pricing, where VenYou will implement a
high pricing model for premium venues during the peak seasons. The peak seasons, in this case, are
during the Hajj season, Ramadan, and major business expos. For example, during the Future
Investment Initiative (FII) Summit in Riyadh, demand for event spaces increased, and rental prices
increased due to increased demand from global business investors.
There will be last-minute discounts, where AI-dynamic pricing algorithms will adjust prices
for last-minute bookings to ensure no space goes underutilized. For example, suppose a high-capacity
event hall remains unbooked within six days of an event date. In that case, the system will
automatically reduce the price to attract last-minute planners, such as freelancers, who are looking
for the most affordable option. Doing so will increase the utilization rates of the venue and make
VenYou attractive to cost-conscious customers who book at the last minute.
Dynamic pricing will also have weekend vs. weekday pricing based on the demand. For
example, VenYou may opt to lower prices on weekdays, Sunday to Wednesday, to attract corporate
bookings and then hike the prices from Thursday to Saturday due to increased demand for weddings,
entertainment events, and social gatherings. Doing so will ensure venue owners maximize revenue
potential and the event organizers get cost-efficient options based on their timing.
iii. Promotion Strategy
The promotion strategy is to increase brand awareness to attract a diverse customer base and
establish it as a leading event space booking platform in Saudi Arabia. Due to the event industry’s
competitive nature, VenYou will use a multi-channel marketing approach that combines digital
marketing, public relations, strategic partnerships, and event-based promotions.
Digital Marketing & Social Media Campaigns
VenYou will use digital-first marketing to reach potential customers, as Saudi Arabia has a
high internet penetration rate and a strong social media presence. VenYou will invest in paid social
media campaigns on platforms such as X, Instagram, and TikTok, making it easy for event planners,
corporate executives, and entrepreneurs to engage with the content. For example, partnering with a
TikTok influencer to post a video walkthrough of a luxury event space booked via VenYou,
highlighting how it is easy to do the online booking and available deals, will make VenYou accessible
to a broad audience.

21

Public Relations
Building trust and credibility via strategic PR campaigns and industry recognition will play a
key role in promoting VenYou. Publishing press releases in top business outlets such as Arab News
and Saudi Gazette to announce platform expansion and new platforms will reach a broader audience.
VenYou may also host workshops at the major Saudi business forums and tech summits. For example,
business executives may speak at the LEAP Tech Conference in Riyadh to discuss how AI is
advancing the event space booking industry.
Referral & Loyalty Programs
Structured referral and loyalty incentives will encourage word-of-mouth marketing from
customers who have already booked spaces on the platform (Bifkovics et al., 2024). A user who refers
a friend will get a discount on their next booking. These programs will increase customer retention
and foster long-term engagement.
iv. Place Strategy
The place strategy ensures seamless access to event spaces for the broad customer base.
VenYou is a technology-driven platform providing real-time venue availability and digital
transactions. To strengthen its market presence and attract corporate clients and venue owners,
VenYou will integrate multiple distribution channels to enhance customer convenience and service
efficiency. The primary distribution channel is the digital marketplace that customers can access via
mobile web, desktop, and dedicated mobile app. Target customers can access the platform through
the dedicated VenYou mobile app powered by iOS and Android, which will offer instant venue
browsing, push notifications, and secure payments. The mobile app will be convenient for clients who
make the last-minute booking.
To build long-term relationships, VenYou will deploy a direct sales strategy to event planners,
government agencies, and corporate clients. These are the B2B sales where the corporate sales team
can directly negotiate exclusive multi-event contracts. Businesses that require frequent and largescale event spaces will get customized venue recommendations and bulk pricing deals. For example,
a Saudi Vision 2030 government initiative that requires recurring event spaces will get a tailored
corporate package through VenYou. The platform will be available for booking 24/7, and customers
can book from different locations.

22

IV. Financial Planning
a. Start-Up Costs
The start-up costs cover the initial investment for launching and sustaining VenYou before it
becomes self-sufficient. Since it is a technology-driven business, the costs will cover platform
development, marketing, security, regulatory compliance, and initial operational expenses. VenYou
requires a proper financial plan for smooth penetration, market penetration, and long-term
sustainability. A well-structured financial plan will provide operational readiness, allowing VenYou
to develop a strong platform with a good customer service framework. A good and transparent startup cost plan will assist in preventing liquidity issues that may affect business growth. VenYou startup costs will be divided into five groups, each category requiring strategic investment to ensure longterm sustainability.
Technology development is the first category and the largest investment area. VenYou will
depend on a high-performance, secure, and scalable digital platform. The estimated cost of
developing a website and mobile app is $80000, which will ensure a user-friendly platform with AIpowered venue matching and seamless booking. An extra $12000 will be needed to secure cloud
hosting services, data protection measures, and cybersecurity protocols and ensure that VenYou
complies with Saudi Arabia’s Personal Data Protection Law. AI automation features such as Chabotassisted customer service and smart venue recommendations will require an investment of around
$30000. Digital payment integration with Visa, STC pay, and PayPal will require an extra $8000 for
a smooth transaction process between event organizers and venue owners. As such, technologyrelated costs will range between $121000 and $180000.
The second category is operational and administrative costs, which will ensure business
efficiency and smooth daily operations. VenYou will allocate a considerable budget of about $
100000 to hiring key personnel such as marketing professionals, software developers, and customer
service representatives. Even though VenYou is an online or digital-first business, it will require a
small office space for administrative tasks and partner meetings. As such, about $ 15,000 annually
will go to rent and utilities. There must be a budget for business management tools such as accounting
software and CRM platforms, which will require an initial investment of $3000. Therefore, the total
operational and administrative costs will be about $118000.
Marketing and customer acquisition is the third category, essential in driving early adoption
of VenYou services. About $30000 will go to an executed marketing campaign on digital platforms
such as TikTok, LinkedIn, Google, and Instagram to generate brand awareness and platform
engagement. An investment of at least $15000 will be allocated to influencer and partnership
23

marketing to establish credibility in the market. Content marketing strategies such as press releases,
blog posts, and video content will require $ 8000 to ensure VenYou ranks well on the search engines.
Marketing will also include a high-profile launch event, which may use up to $12000. Referral and
loyalty programs are good ways to incentivize word-of-mouth marketing and increase user
engagement, thus requiring an initial budget of $15000. Therefore, this category requires about
$80000.
The fourth category is legal and regulatory compliance. VenYou must comply with data
protection policies, business laws, and e-commerce regulations in Saudi Arabia to ensure the platform
legally operates in Saudi. Registering the business under the Ministry of Commerce will require about
$7000. An estimated cost of $7000 will allocated to copyrights, trademark, and intellectual property
protections. Regulatory consulting, more so adherence to data privacy laws and tax regulation, will
require an extra $120000, making the total legal and compliance-related costs range from $20000 to
$33000.
The contingency and risk management category is essential to handle unforeseen business
challenges such as technical failures, regulatory changes, and cybersecurity incidents. Setting a sixmonth emergency fund of $35000 is ideal to cater to the unexpected costs. Another $ 8,000 will be
spent on ideas to cater to conference participation and business travel, essential for networking with
individuals in the industry and getting partnerships. The total estimated start-up cost is shown in Table
1.
Table 1:Start-up Cost
Category

Estimated Cost

Technology Development

$121000 to $180000

Operational and Administrative Costs,

$118000.

Marketing and Customer Acquisition

$80000

Legal and Regulatory Compliance

$20000 to $33000.

Contingency and Risk Management

$43000

Total Start-Up Cost

$382000 to $454000

b. Financial Projection
i.

Sales Forecast
For the VenYou business plan, a sales forecast will offer an estimate of the revenue the

business expects to generate over a given time period. Sale forecasting assists in making informed
24

decisions about pricing, resource allocation, and business growth. VenYou will use a multiple income
stream revenue model, including subscription fees, commission on venue bookings, and value-added
services such as security and logistics. Projecting the revenue growth for the first three years will
assist in evaluating financial viability and developing strategies for long-term sustainability.
The primary source of revenue is the commission on venue bookings. VenYou will be
charging a 10% commission for every successful booking done on the platform. The assumption is
that there will be 500 listed venues across major cities in Saudi Arabia at launch. Among the 500
venues, VenYou estimates that there will be at least eight successful bookings every month, with each
booking having an average price of $800.
Therefore, in the first year:
Total bookings = 500 venues × 8 bookings × 12 months = 48,000 bookings
Total money spent by customers = 48,000 bookings × $800 = $38,400,000
VenYou’s 10% commission = $3,840,000
As VenYou gains attraction based on the marketing efforts, the number of bookings may grow
by 50% in the second year. The new bookings in year 2 will be
48000 (Year 1 bookings) + 2400 (50% of 48000) = 72000 bookings
Total Booking Value = 72,000 × $800 = $57,600,000
VenYou’s Commission (10%) = $57,600,000 × 10% = $5,760,000
The number of bookings is expected to increase by 30% in year three. Therefore;
7200 (Year 2 bookings) + 216000 (30% of 72000) =93600 bookings
Total Booking Value = 93,600 × $800 = $74,880,000
VenYou’s Commission (10%) = $74,880,000 × 10% = $7,488,000
VenYou will also be generating revenue from subscription fees charged to venue owners for
premium visibility and enhanced platform features. The sales forecast assumes that 20% of the listed
venues will subscribe to a paid plan, attracting a monthly subscription fee of $50. It means that
VenYou will make a $60000 subscription fee in the first year as revenue and will increase to $90000
and $117000 in the second and third year, respectively, due to a higher conversion rate to paid plans.
Premium listings and advertisement is another source of revenue, where the venue owners
will pay an extra fee to appear at the top search results to promote their venues. Approximately 10%
of venue owners will opt for premium listings and pay about $100 monthly to enhance venue
visibility. From this, VenYou will make a revenue of $60000 in the first year and grow to $90000 in
the second year and $117600 in the third year as more venue owners will seek a competitive
positioning.

25

Value-added services are also a genuine source of value-added services, including catering
partnerships, security arrangements, and logistics support. The assumption is that 15% of the
bookings will at least have one additional service on an average add-on cost of $150 per booking. It
means that VenYou will generate $1.08 million in the first years and increase to $1.62 and $2.1 in
the second and third years, respectively, due to an increase in demand for bundled even services.
Based on the projected growth for each of the revenue streams, the total revenue forecast is in Table
2. The revenue projection in Table 2 shows a strong financial growth potential, where the totals are
expected to reach $9.8 million in the third year.
Table 2:Sales Forecast
Revenue Stream

Year 1

Year 2

Year 3

$5,760,000

$7,488,000

$60,000

$90,000

$117,000

Premium Listings & $60,000

$90,000

$117,600

Value-Added Services $1,080,000

$1,620,000

$2,106,000

Total Revenue

$7,560,000

$9,828,600

Commission on Venue $3,840,000
Bookings
Subscription Revenue

Advertising

ii.

$5,040,000

Expense Forecast
Expense forecasting is an essential component of financial planning. It will assist VenYou in

estimating the costs it requires to sustain operations, effectively allocate resources, and maintain
financial stability. An expense forecast considers variable and fixed costs to ensure the company can
efficiently manage its cash flow and plan for long-term profitability. Unlike the start-up costs, which
are one-time expenditures, operating expenses are ongoing costs that VenYou will incur as it grows.
The expenses will ensure that VenYou can maintain platform functionality, comply with regulations,
attract and retain users, and expand into new markets. Expenses at VenYou will be in five major
areas.
The first category is technology maintenance and infrastructure. VenYou will incur recurring
expenses for AI-driven improvements, cybersecurity, and software updates. VenYou’s technology
infrastructure will be essential in ensuring system stability, enhancing security, and scaling to
accommodate more users. For example, it will operate on scalable cloud infrastructure such as
Microsoft Azure, where it will incur bandwidth, storage, and server management costs, which can go
up to $12000 per year. VenYou will require an estimated cost of $25000 annually for software updates
26

necessary to fix bugs and integrate new features to ensure that the platform remains functional and
competitive. Therefore, within the first three years, VenYou will incur about $111000 to $189000 on
technology maintenance.
Operational and administrative costs are in the second category, which includes office space
rent, customer service management, and employee salaries. As VenYou expands, administrative costs
will increase to support the growing demand. For example, in year one, VenYou will hire major
personnel such as marketing specialists and system developers, with their starting salaries being
around $100000 and an annual increase of 20% to accommodate workforce expansion. It means by
the third year, salary costs will be about $144000 per year. As the platform expands, customer
inquiries will increase, demanding more technical support, meaning VenYou will require a more
dedicated customer service team for high customer satisfaction. Even though VenYou is purely a
digital-first business, it must have a headquarters to hold some administrative tasks and meetings.
Office and rent may reach about $15000 to $25000 annually.
Attracting new venue owners and event organizers will continually grow the business. As
such, VenYou must have a separate marketing budget to support data-driven marketing campaigns.
The budget is to cater to paid advertising across platforms such as TikTok, Google, and LinkedIn,
which will assist in generating leads and increasing bookings. A budget of about $18000 per year will
cater to influencer collaborations and partnerships to assist in boosting the platform’s credibility.
VenYou must also have a budget for repeat customers and referrals to boost customer retention.
VenYou will also incur annual legal and compliance costs. To continue operating in Saudi
Arabia. VenYou must comply with business laws and data protection regulations. For example, it will
incur $6000 to $10000 per year to renew licenses and do all the government filings. It may also spend
around $6000 per year to maintain and protect its copyrights and trademarks. Legal advisory and
consulting may require $15000 per year to cover tax compliance and different liability issues.
VenYou must also allocate funds to expand into new markets, more so to the growing cities, and
improve the platform’s features. For example, it may spend about $30000 annually on marketing local
partnerships and logistics. Integrating new technologies into the platform, such as AI upgrades, will
require about $ 20,000 annually. Networking and business collaborations are essential for enhancing
brand awareness and credibility and may cost the business about $12000 per year. Therefore,
scalability and expansion costs for the first three years may be around $180000. These projected
expenses shown in Table 3 portray VenYou’s commitment to sustainable growth and, at the same
time, maintaining a lean cost structure.

27

Table 3:Expense Forecast
Expense Category

Expense Category

Technology Maintenance & Infrastructure

$111,000 – $189,000

Operational & Administrative Costs

$402,000 – $558,000

Marketing & Customer Acquisition

$180,000 – $282,000

Legal & Compliance Costs

$57,000 – $93,000

Scalability & Expansion

$114,000 – $186,000

Total Estimated Expenses

$864,000 – $1,308,000

iii.

Cash Flow Forecast
A cash flow forecast is a financial projection that will project the movement of cash in and

out of VenYou for a given period of time, in this case, the first three years. Unlike the expense
forecast, which estimates costs and sales forecast that projects revenue, the cash flow forecast will
focus on timing to ensure that VenYou has enough liquidity to cover operating expenses and, at the
same time, ensure financial stability. For VenYou, cash flow management is essential since revenue
and expenses occur at different times. For example, booking revenue may delay, while expenses such
as salaries require immediate payments. A strong cash flow forecast will allow VenYou to plan for
periods with a high expenditure, such as the end of the month, to ensure timely payment to employees
and suppliers and identify when external funding is necessary.
It is worth noting that VenYou’s cash flow forecasting assumes that booking commission will
reflect after all transactions are complete, indicating a slight delay in cash flow. The subscription fees
from venue owners will provide predictable monthly revenues and improve cash stability. Venue
owners will pay advertising and premium listings upfront, boosting early cash flows. However, valueadded services such as security, which is expected to generate periodic income, will experience
processing delays, thus causing delays in cash flow.
The cash flow forecast will also depend on expense timing. Unlike revenue, which might be
received at irregular intervals due to booking cycles and customer transactions, expenses are either
variable or fixed, demanding a careful plan to ensure there is a positive cash flow. Different expenses
have different timing patterns. For example, salaries and office rent are monthly fixed expenses that
VenYou must meet regardless of revenue fluctuations. They are fixed expenses that maintain
operation and employee productivity. Understanding that there are monthly fixed costs, VenYou will
ensure there is a stable monthly cash outflow and budget accordingly to avoid liquidity shortages.
28

There are also fluctuating expenses, such as marketing costs, that vary based on business growth
strategies and seasonal demands. Marketing is a performance-based investment where VenYou can
adjust its budget based on the return on investment and revenue projections. Therefore, carefully
managing marketing budgets will ensure VenYou efficiently allocates funds based on the conversion
rates.
The last assumption is on working capital and cash reserve. Effective management of working
capital will ensure VenYou has enough liquidity to cover operational expenses and invest in growth
without depending on short-term loans or external funding. In this case, VenYou will establish a cash
reserve covering at least six months of operation costs. The reserve will act as a safety net to allow
VenYou to pay salaries, cover hosting costs, and sustain marketing efforts even when there are
unexpected downturns. Revenue from commission-based earnings and subscription plans will
replenish the cash reserve, thus protecting the business from short-term market instability and, at the
same time, maintaining cash flow stability. As the business starts, VenYou may generate surplus cash
flow stemming from investor capital, early-stage funding, and growing revenue streams. Rather than
keeping any unused funds idle, the business will reinvest in improving automation features and cyber
security infrastructure to improve customer experience. It may also consider entering new cities and
regions by forming partnerships with local event organizers and venue providers. By strategically
deploying the surplus capital in this way, VenYou will ensure it uses its financial resources for longterm business sustainability and growth.
Cash flow consists of cash inflow (total revenue), cash outflow (total expenses), net cash flow,
and cumulative cash balance. Net cash flow is the difference between total revenue and total expenses.
For VenYou, Table 4 shows that cash inflows
Table 4:Cash Inflow
Revenue Stream

Year 1

Year 2

Year 3

$5,760,000

$7,488,000

$90,000

$117,000

$90,000

$117,600

Value-Added Services $1,080,000

$1,620,000

$2,106,000

Total Revenue

$7,560,000

$9,828,600

Commission on Venue $3,840,000
Bookings
Subscription Revenue

$60,000

Premium Listings & $60,000
Advertising

$5,040,000

29

Table 5:Cash Outflow
Expense Category

3-Year Total

Annual Range

Technology Maintenance & $111,000 – $189,000

$37,000 – $63,000

Infrastructure
Operational & Administrative $402,000 – $558,000

$134,000 – $186,000

Costs
Marketing

&

Customer $180,000 – $282,000

$60,000 – $94,000

Acquisition
Legal & Compliance Costs

$57,000 – $93,000

$19,000 – $31,000

Scalability & Expansion

$114,000 – $186,000

$38,000 – $62,000

Total Expenses

$864,000 – $1,308,000

$864,000 – $1,308,000

Net Cash Flow= Total Revenue−Total Expenses

Table 6:Net Cash Flow
Year

Total Revenue

Total Expenses

Year 1

$5,040,000

($864,000

– $3,732,000

$1,308,000)

$4,176,000

($864,000

– $6,252,000

$1,308,000)

$6,696,000

($864,000

– $9,120,600

$1,308,000)

$9,564,600

Year 2

Year 3

$7,560,000

$9,828,600

Net Cash Flow

–

–

–

Cumulative Cash Balance Year X=Cumulative Cash Balance Previous Year+Net Cash Flow

Table 7:Cumulative Cash Balance
Year

Cumulative Cash Balance

Year 1

$3,732,000 – $4,176,000

Year 2

$9,984,000 – $10,872,000 (Year 1 + Year 2

Year 3

$19,104,600 – $20,436,600 (Year 2 + Year 3)

30

Final Cash Flow

Table 8:Final Cash Flow
Cash Flow Category

Year 1

Year 2

Year 3

Cash Inflows

$5,040,000

$7,560,000

$9,828,600

Cash Outflows

($864,000

– ($864,000

– ($864,000

Net

Cash

(Range)
Cumulative
Balance

$1,308,000)

$1,308,000)

$1,308,000)

Flow $3,732,000

– $6,252,000

– $9,120,600

$4,176,000

$6,696,000

$9,564,600

Cash $3,732,000

– $9,984,000

– $19,104,600

$4,176,000

$10,872,000

$20,436,600

–

–

–

The projected cash flow shows that VenYou will be financially stable and profitable within
the first three years. It has the ability to generate a strong cash surplus early on, providing an
opportunity for expansion, technology improvements, and future business scaling. Maintaining strict
cost management with increasing revenue streams will ensure VenYou has long-term financial
sustainability and investors’ confidence. The cumulative cash balance will be increasing each year,
meaning VenYou will have a large accumulating cash reserve. At the end of the third year, VenYou
will have more than $20 million available in cash. With such a high balance, VenYou will be wellpositioned to expand into new cities without external funding, invest in customer acquisition, and
upgrade the technology infrastructure.
iv.

Break-Even Analysis
A break-even point is the point at which the total revenue equals the total costs. At this point,

the business neither makes a profit nor a loss. It is an essential tool for financial planning, investment
decisions, and risk management. A break-even analysis at VenYou will identify the revenue threshold
required to cover all operational costs and transition profitability. Understanding the break-even point
for the business will assist in determining the minimum number of bookings required to reach
financial sustainability. Since VenYou is a technology-driven platform, an insight into its break-even
dynamics will ensure that all financial strategies match the operational scalability and long-term
profitability.
The first step in determining the break-even point is knowing the break-even revenue.
Dividing fixed costs by the contribution margin ratio gives the break-even revenue. In this case, the
31

fixed costs remain constant regardless of the number of transactions, such as employee salaries and
office rent. From VenYou’s Expense Forecast, the estimated annual fixed costs range between:
Fixed Costs=$864,000−$1,308,000 per year

The second step is determining the number of bookings needed to break- even. Break-even
Bookings= Break-even Revenue/ average booking price.
The contribution margin ratio is the proportion of each revenue dollar that remains after
covering variable costs such as customer service costs.
The average booking price is $800, and Variable Cost per Booking is $120
The third step is calculating the contribution margins, which represent the portion of revenue
that remains after deducting variable costs per transaction. The difference between revenue per
booking

and

variable

cost

per

booking

gives

the

contribution

margin

Contribution Margin=Revenue per Booking−Variable Cost per Booking
$800−$120=$680
Contribution Margin Ratio= Contribution Margin/ Revenue per Booking
Break-Even Revenue = $864000-$130800/0.85= $1,016,470− $1,540,000
It means that VenYou requires at least a revenue of $1,016,470 on the lower side or up to
$1,540,000 on the upper side per year to break even. It means that if the total revenue falls below the
low estimates, VenYou will be operating at a loss, and if it exceeds the upper estimate, it will generate
a profit. There is a range in revenue since the break-even point will depend on the actual fixed
expenses incurred in a given year,
Break-Even Bookings= $1,016,470−$1,540,000/800=1,271−1,925 bookings per year. The
bookings range means that if VenYou secures 1271 bookings on the lower estimate yearly, it will
cover all the costs at the lower end of its fixed expenses. If it incurs higher fixed costs, it will need up
to 1925 bookings every year to break even. Any booking above 1925 will contribute to profit.
Table 9: Comparison of Projected bookings
Year

Projected Bookings

Break-Even Bookings Status
Needed

Year 1

48,000

1,271 – 1,925

Profitable

Year 2

72,000

1,271 – 1,925

Profitable

Year 3

93,600

1,271 – 1,925

Profitable

32

VenYou’s break-even analysis shows that VenYou will achieve profitability from its first year
of operations since the projected number of bookings exceeds the break-even requirements. For
example, in the first year, the projected number of bookings is 48000, while the break-even threshold
is between 1271 and 1925, depending on fixed costs. Therefore, VenYou will generate far more
revenue than is required to cover all its operating expenses, allowing it to achieve positive cash flow
and operational profitability within the first year. Unlike other traditional businesses that take a lot of
years to break even, VenYou’s commission-based and technology-driven model allows it to rapidly
scale up without incurring excessive cost increases. One benefit is that it does not need expensive
physical venues or high inventory costs. Its revenue is based on the number of successful bookings
and not high capital investment. As the platform continues to gain traction, the number of bookings
will increase yearly, which means its profitability will increase yearly. Therefore, VenYou is wellpositioned for long-term success since it will achieve profitability from year one. It is exceeding the
break-even point by a huge margin, meaning it is well-fit for generating substantial profits and
reinvesting in growth in the event industry.
c. Funding Sources
VenYou must have a well-structured funding strategy to ensure a successful launch,
operational sustainability, and long-term scalability in the event booking industry in Saudi Arabia.
Securing adequate capital will provide the necessary resources for the platform development, initial
operational costs, compliance, and marketing costs. Its funding approach will resonate with Saudi
Arabia’s Vision 2030 initiatives, which actively support digital transformation, tourism-related
businesses, and entrepreneurship. As such, it will have a hybrid funding strategy that includes
government grants, venture capital investment, and strategic partnerships with event organizers and
venue owners. Diversifying funding sources in such a manner will ensure that VenYou secures
financial sustainability and, at the same time, maintains ownership control and strategic flexibility.
Government Grants & Vision 2030 Support
As part of Saudi Arabia’s Vision 2030, the government supports technology start-ups that
contribute to economic diversification and digital innovation in the events, tourism, and entertainment
sectors. VenYou is well-positioned to get government-backed funding and support programs to foster
economic diversification. Through different agencies and initiatives, the Saudi government offers
low-interest loans, non-equity grants, and venture funding to start-ups that portray they have a high
potential for scalability and technological innovation (Asem et al., 2024). It is a funding opportunity
that VenYou will tap into to secure capital without giving up on its ownership. For example, the Saudi
33

SME Authority (Monsha’at) grants and supports programs offer training and direct grants to start-ups
matching the country’s economic transformation goals. Under Monsha’at, VenYou qualifies for a nonequity grant ranging from $100000 to $250000 for its operational expenses. It is a grant that does not
require payment, but VenYou as the recipient will have to demonstrate compliance with vision 2030
goals and to always submit quarterly reports with details of how funds have been used and business
growth metrics. Failure to meet such conditions may result to revocation.
There is also the Saudi Venture Capital Company (SVC), which is a government-backed
investment firm co-investing with private venture capital firms to fund promising Saudi start-ups. In
this, VenYou can secure up to $ 500,000 in equity-based investment and gain an advantage in strategic
mentorship. However, this funding comes with equity dilutions, meaning that SVC will have a
minority stake in VenYou to exchange for capital. VenYou will also have to meet the SCV’s
investment criteria, such as demonstrating a scalable business model and high revenue growth.
Venture Capital
Venture capital offers large-scale funding in exchange for equity, unlike government loans. It
means that VenYou will gain financial resources and get strategic mentorship and access to investor
networks as an advantage, leading to long-term success (Janeway et al., 2021). VenYou is in a
position to secure at least $3000000in venture capital funding during its seed round. The funding will
cover the costs of market expansion, technological enhancement, and talent acquisition. VenYou is
an attractive investment due to its alignment with Vision 2030 of economic diversification to reduce
the dependence on oil. Some of the leading venture capital firms in Saudi Arabia are Saudi
Technology Ventures. It is one of the largest venture capital firms in the MENA region, focusing on
digital and technology transformation. The firm invests in high-growth start-ups that have a scalable
business model promising a strong revenue. Its funding range is between $500000 and $5 million.
Getting this fund means that Saudi Technology Ventures must have a seat at the company’s borad in
exchange of the investment. It means that VenYou will have to share its decision-making power on
major strategic matters.
There is also RAED Ventures, which invests in early-stage tech start-ups that have a strong
growth potential. RAED is known to fund start-ups in SaaS Business and e-commerce and has a seed
round of between $250000 and $ 1 million. In exchange for the funding, RAED requires an agreedupon exit strategy, in most cases is an initial public offering or through acquisition. Getting this
funding means VenYou must be prepared for future liquidity to allow the investors cash out their
shares. VenYou must pitch to these firms within the first six months of operation, leveraging its
scalability potential, revenue projections, and early traction to secure reasonable funding.
34

Strategic Partnerships with Venue Owners & Event Organizers
Such partnerships are a key pillar of VenYou’s funding and growth strategy. The strategic
partnership will allow the business to secure industry credibility, capital, and customer acquisition
opportunities (Fachri, 2023). The partnership shows that funding must not only be in terms of money
but may include other benefits, such as customer acquisition. Collaborating with venue owners and
event organizers will assist VenYou in establishing a go-to platform for all event spaces. It will also
give room for direct investment, revenue-sharing models, preferential listing agreements, and early
platform adoption, enabling sustainable growth without excessive reliance on venture capital or loans.
For example, partnering with hotels, resorts, and convention centers will increase the number of event
bookings. It is not necessarily that VenYou will go looking for partners. The venue owners are more
likely to come looking for VenYou to have digital exposure for the event spaces to enhance more
event bookings. Large event venue operators in Jeddah and Riyadh may contribute up to $400000 for
the partnership, making it a good source of capital. Such an agreement will be structured as a
commission-based model, where VenYou earns 10%of every successful booking and the venue
owners benefit from increased exposure. IN return, VenYou’s will be required to offer analytical
insights to venue partners with details on peak demand periods, booking trends and customers
preferences to helps in optimizing the pricing strategies. VenYou will implement a balanced funding
approach to secure enough capital and minimize financial risks and ownership dilution. Combining
VC investments, government grants, and strategic partnerships will ensure VenYou has a strong
financial foundation to achieve early profitability and scale effectively in the Saudi Event space.

35

V. Operations Planning
a. Management Team
VenYou must have a dedicated management team to oversee all the platform’s operations,
starting with technological innovation, marketing positioning, financial sustainability, and day-to-day
operations. Being a technology-driven event space booking site, VenYou’s management team must
have expertise in artificial intelligence, business development, financial management, digital
transformation, and operational scalability. VenYou aims to be a leading marketplace for event
booking spaces in Saudi Arabia, meaning it must have a management team that will ensure all the
platform’s operations align with Vision 2030. VenYou will adopt a lean but highly effective executive
structure to ensure that experts lead key functions such as marketing, customer service, and finance.
The Chief Executive Officer (CEO) will be at the top of the management team, providing
overall leadership, defining the strategic directions, and overseeing regulatory compliance and
corporate governance. The CEO will ensure that VenYou maintains a competitive advantage in the
Saudi-Arabia event booking industry to foster innovation and expand market share. It will be the role
of the CEO to have a close working relationship with government agencies such as Monsha’at and
Saudi Venture Capital to secure government-backed funding and grants. The office of the CEO will
be entitled to establish and maintain strong investor relations, drive financial sustainability, and
ensure that VenYou remains adaptable and agile in the rapidly changing economy. A suitable
candidate for this position must have at least 8 years of experience in leadership role within
hospitality, technology or event management industries. A background knowledge on
entrepreneurship, corporate strategy and business administration will be essential.
The Chief Technology Officer (CTO) will come second in the management team to support
the CEO. Since VenYou is a technology-based business, a CTO will be important to develop and
maintain the platform by ensuring that the mobile applications and website operate seamlessly and
securely. The CTO will be in charge of overseeing software development, automating the customer
care support systems, and doing all the AI-driven venue matching. It is the role of the CTO to follow
up on cyber security measures to protect user data and financial transactions. There is an increase in
cyber threats in the digital marketplace, necessitating the CTO to ensure that VenYou complies with
the Personal Data Protection Law in Saudi Arabia, which has strict guidelines for consumer privacy.
As VenYou expands to new cities such as Damman, the CTO will lead the efforts to optimize the
platform’s AI recommendation engine to enhance venue search accuracy and customer preferences.
A suitable CTO should have at least ten years’ experiences in artificial intelligence, software

36

engineering and digital transformation. The ideal person should have a proven track of record on
leading technology teams on first growing startups or established platforms.
A Chief Operating Officer (COO) ranks third in ensuring smooth operational efficiency. A
COO will oversee venue partnerships, service delivery, and process optimization. It will be the role
of the COO to manage relationships with event organizers, venue owners, and corporate clients and
ensure that the platform provides a diverse range of high-quality event spaces. For one to be a COO,
one must be an expert in vendor management, customer service optimization, logistics, and
operational risk management. The COO must closely work with the Ministry of Commerce to ensure
compliance with e-commerce laws and business regulations, thereby minimizing the risks linked with
online market transactions. An ideal COO should have 7-10 years of experiences in operational
management preferable in the hospitality sector or event planning industry. A good background in
business process automation, supply chain management and regulatory compliance will be an added
advantage.
Finance is a crucial docket for any business, and VenYou will have a Chief Financial Officer
(CFO) to cater to the business’s financial plans, investment management, and funding acquisition.
The CFO will be developing detailed financial projections, break-even analysis, and expense
forecasts. To ensure that VenYou maintains profitability and scale operations, the CFO will work
with other executives to oversee the most appealing pricing strategies to ensure the business prices
its services in a way that will not into financial risks. Taxation compliance and financial reporting per
the set laws will also be the CFO’s role. More than ten years of experience in financial management,
venture capital fundraising and investment banking are the minimum qualification for an ideal
candidate for this position. There will be special considerations for candidates with experience in
managing mergers and high- growth startups.
As a start-up company, VenYou will engage in a lot of marketing and thus need a Chief
Marketing Officer (CMO). They will oversee digital marketing campaigns on platforms such as
Facebook, Instagram, and TikTok. The main reason for marketing is to increase the business
visibility, and the CFO will plan and work on social media marketing, SEO strategies, paid advertising
campaigns, and organizing influencer partnerships. An individual in this position must be a
technology guru who understands how to implement data-driven customer engagement techniques
using AI-driven marketing automation to target corporate planners, event organizers, and high-end
owners. To establish a good brand presence, the CMO must effectively manage public relations
efforts and content marketing in such a way they are that they give the business a good reputation.
Initiatives related to conversion rates and venue listings will be the role of the CMO. And ideal CMO
must have more than seven years of experience in digital marketing, customer acquisition and brand
37

strategy. Should have good understanding on AI-driven digital advertising, content marketing and
SEO. Previous experience in the MENA region will be an added advantage.
There must be a head of Customer relations to ensure customer satisfaction is at its best. The
role will focus on enhancing user experience, for example, by having AI-powered chatbots and
dedicated support teams for high-value clients. The head of customer relations will analyze customer
feedback to identify areas for improvement and ensure that VenYou continuously meets user needs.
The ideal candidate for this position must have more than 5 years in customer management preferable
in e-commerce or hospitality. Should also have a good track record of managing high value clients
and VIP service programs. The role of customer relations, CFO, CEO, CMO, and CTO will be
required from the beginning, though there will be additional management team members that VenYou
will require as it expands to other regions. For example, it will require a regional manager to oversee
market expansion efforts, regulatory compliance, and venue partnerships within their respective
regions. Even though a legal and compliance officer would be required at the launch of the business,
the role will be more meani…
Purchase answer to see full
attachment