the attached document has the details for the assignment. the books we have read in class are Empty Planet, Braving the Wilderness, and Owning Tomorrow.
Required Course Textbook(s) · Marketing Research, 9th Edition By: Burns, Alvin C. / Veeck, Ann F.
Required Course Textbook(s) · Marketing Research, 9th Edition By: Burns, Alvin C. / Veeck, Ann F. ISBN: 978-0-13-582918-9