Nice start, Barbara. You discussed validity for two instruments, but the DISCUSSION question is asking you to describe the general methods of assessing validity and the step-by-step process of validating a new measure, not just report how two existing tools were validated.
Imagine you have been hired to develop a research study for a company evaluating the impact on customer loyalty of a recent change in their customer
Imagine you have been hired to develop a research study for a company evaluating the impact on customer loyalty of a recent change in their customer service protocols. Discuss the following with your classmates. Based on the method you would choose to evaluate this question, what kind of variable would