Description
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College of Administrative and Financial Sciences
E-commerce Department
Group Project
Group Students Names:
Cover Page
Group IDs:
Course Title: Introduction to EManagement
Course Code: ECOM 201
Academic Year/ Semester: 2024/20252nd Term
Instructor Name:
CRN:
Student Grade: out of 20
Grade Level: Low/ Mid/ High
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ECOM 201 Project
Virtual Management
Overview
Saudi Arabia’s selection to host the FIFA 2034 World Cup represents a pivotal moment in its
journey toward global sports recognition and cultural integration. This milestone provides a
platform to showcase the Kingdom’s rich heritage, traditions, and values to the world.
The project focuses on designing a cultural campaign targeting iconic international cities with
passionate soccer fanbases:
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Buenos Aires, Argentina
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Rio de Janeiro, Brazil
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Paris, France
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Barcelona, Spain
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Milan, Italy
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Munich, Germany
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Tokyo, Japan
The goal is to promote Saudi culture, fostering global understanding and appreciation in
anticipation of the prestigious event.
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Requirements
Suppose your group (among other groups) works as a virtual team for the Ministry of Sports in
Saudi Arabia. Your task is to design a five-day cultural campaign for one of the above cities to
promote Saudi culture and provide international visitors with more information about the
country. Each team member is responsible for a specific aspect of the campaign. Each group will
have a Campaign Manager, Cultural Content Specialist, Marketing Strategist, Logistics
Coordinator, and Partnership Liaison.
The task is considered completed when the team submits a detailed campaign proposal to the
Ministry of Sports and writes a reflection of their teamwork.
Deliverables
First: Reflection [8 marks – ~800 words]
The reflection should be written after you establish a successful virtual team. It is based on your
team’s experience and not hypothetical scenarios. Please use these guidelines on how to do so:
1. Virtual Team: (2 marks – 100 words)
In this section, you need to describe the virtual team.
• Name your team and specify the city you will focus on.
• Who are your team members, and what are their roles?
• What are the personal objectives of each member (why you joined the team)?
• What is the collective goal for your team (how will your team be successful in that
field)?
2. Virtual Tool: (3 marks – 300 words)
In this section, you describe choosing a tool for your virtual team.
• What are the main and complementary virtual tools you used to manage the tasks?
(Provide pictures of your team interaction.)
• Describe the features of these tools that were useful to your teamwork. (Provide pictures
of your team interactions.)
• How frequently does your team meet? How long is each meeting? (Provide photos of
the team meetings and one example of a meeting minute.)
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3. Virtual Work Dynamics: (2 marks – 300 words)
• How did you create a virtual office?
• How did you utilize vacation time and holiday time?
• What are the challenges that your team faced in communication, and how did the team
overcome them?
4. Conclude Your Reflection: (1 mark – 100 words)
• Tell us how your teamwork was, what you would do better, and how you will thrive in
the future.
Second: Campaign Proposal (10 marks- 1000 words)
1. Introduction to the Campaign Plan: (1 mark – 100 words)
• Provide a clear overview of your campaign, including the proposed budget and timeline
required to execute the activities.
2. Cultural Activities Plan: (2 marks – 200 words)
• Propose events showcasing Saudi traditions, food, arts, and history for the duration of 5
days.
• Specify how the local culture differs from the Saudi one.
3. Marketing Strategy: (2 marks – 200 words)
• Develop a digital and in-person promotional plan targeting soccer fans in the respective
country.
• Specify the budget that you need the MoS to sponsor.
4. Logistics: (2 marks – 200 words)
• Outline how the campaign will operate in the city, considering venues, timing, and local
regulations.
• What considerations must be taken in the respective city (e.g., holiday times)?
5. Partnerships: (2 marks – 200 words)
• Identify potential collaborators like local soccer clubs, fan groups, or cultural
organizations.
• Specify how you will get local support to ensure attendance.
6. Conclusion: (1 mark – 100 words)
• Conclude your proposal by asking the MoS for any feedback or modifications.
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Third: References and in-text citations (2 marks)
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Each answer in both the Reflection and Proposal sections must include proper references
to support your claims or ideas.
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Use a minimum of 6 resources (e.g., academic articles, industry reports, or official
websites) that are no older than 2021.
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Ensure all references are formatted according to a standard citation style: APA.
Guidelines for the assignment:
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This is a group project (4-5 students in each group), which is part of your course score.
It requires effort, collaboration, and critical thinking.
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Use the given template. One mark will be deducted if this template is not used.
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The questions should NOT be deleted.
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Your assignment must be supported by evidence and resources. Otherwise, your
answer will not be valid.
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Use font Times New Roman, Calibri, or Arial, with 1.5 or double line spacing,
and left justify.
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Your project report length should be between 1800 to 2000 words.
Up to 20% of the total grade will be deducted for providing a poor assignment structure. The
structure includes elements such as paper style, being free of spelling and grammar mistakes,
referencing, and format.
Useful links:
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APA reference system
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About plagiarism
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About plagiarism
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