Using the marketing mix (i.e., product, price, place, promotion), determine what changes Wendy’s might have to make to its operations if it opens restaurants in the foreign markets highlighted in the case
Compare your favorite brick-and-mortar department store to a similar online retailer. How does each leverage its value chain to achieve its goals?
Compare your favorite brick-and-mortar department store to a similar online retailer. How does each leverage its value chain to achieve its goals? Discuss the advantages each offers over the other and describe the benefits each provides to you as a customer. Value Chain – The functions within a company