Using the marketing mix (i.e., product, price, place, promotion), determine what changes Wendy’s might have to make to its operations if it opens restaurants in the foreign markets highlighted in the case
INSTRUCTIONS • Use your course texts (which I posted excerpts below) to help you respond to the topic, and when you quote and
INSTRUCTIONS • Use your course texts (which I posted excerpts below) to help you respond to the topic, and when you quote and summarize from the course texts, include information about the page reference. • You are discouraged from using additional sources. If you do choose to use an outside