Using the marketing mix (i.e., product, price, place, promotion), determine what changes Wendy’s might have to make to its operations if it opens restaurants in the foreign markets highlighted in the case
2 Advanced Marketing MKT 5301 Unit VIII Journal This journal measures your mastery of ULOs 1.2, 4.4, 5.1, and 7.2. Imagine
2 Advanced Marketing MKT 5301 Unit VIII Journal This journal measures your mastery of ULOs 1.2, 4.4, 5.1, and 7.2. Imagine you are in charge of marketing a bubble gum that gives sequential flavors of a 4-course meal but runs the risk of turning the consumer into a giant blueberry.