During December of 2018 Payless ShoeSource held a fake advertising campaign by inviting influencers in high fashion to attend the grand opening of

 During December of 2018 Payless ShoeSource held a fake advertising campaign by inviting influencers in high fashion to attend the grand opening of “Palessi” – a high end shoe store selling shoes for $200-$650 (shoes from Payless ShoeSource [PSS] shoes that originally sell for $19-$39). Palessi’s grand opening was held in Santa Monica, CA and PSS invited influencers (and paid them a stipend) to attend a grand opening which included a red carpet, champagne toasts, a Palessi Instagram account, a website and more. Review the video and news article.  

  After watching the video and reviewing Palessi news, comment on the following topic: What did you “takeaway” about sales, re-branding and quality perception from the Payless ShoeSource experiment? Meaning what are your thoughts on consumer behavior? Does branding pertain more to how a product is made or the service attached to it or the Sales, Advertising and related marketing campaign efforts? Or does branding have a more well-rounded holistic approach. Comment on your thoughts: Write two paragraphs here in the space provided (you may write more). 

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Homework  JWI 575: New Business Ventures and Entrepreneurship Academic Submissions and Evaluation © Strayer University. All Rights Reserved.

Homework  JWI 575: New Business Ventures and Entrepreneurship Academic Submissions and Evaluation © Strayer University. All Rights Reserved. This document contains Strayer University confidential and proprietary information and may not be copied, further distributed, or otherwise disclosed, in whole or in part, without the expressed written permission of Strayer University.