For this assignment, you will load the dataset into JASP (or Jamovi if you prefer), then inspect the data, make changes, and run initial descriptive statistics for frequencies. These will be used to answer Question 1, then you will export your Results as .pdf to upload for Question 2. Next, you will reload the same dataset to open a new session. Here, you will filter outliers based on a specific aspect and follow a different set of instructions to analyze the data. You will use those results to answer Question 3 and export the results to pdf to be uploaded for Question 4.
The Brand Equity Calculation will be for Delta Airlines! Please watch the recording in which the Application Assignment 2 is explained. The Slides for
The Brand Equity Calculation will be for Delta Airlines! Please watch the recording in which the Application Assignment 2 is explained. The Slides for the Assignment have been attached. Please submit the Brand Equity Calculation. I’ll also be adding the CLV Calculation for Delta to work off of.