What unique things does marketing do? Is it more imagination or fresh thoughts? Is a creative marketer more like a businessperson or an artist? As of late, “marketing creative” has been used to refer to the copy and images that go into ads. But marketing, like many other business jobs, has gotten harder and more complicated. Marketers need to be able to look at data, figure out what customers want, and make goods. Because of these new jobs, do we need to change how we think about creativity in marketing?
Every field has critical theories that help them explain why things occur the way they do. In your studies, what theory have you come across that really
Every field has critical theories that help them explain why things occur the way they do. In your studies, what theory have you come across that really resonates with you—one you think has great explanatory powers? Share your thoughts about why you feel this way.