What unique things does marketing do? Is it more imagination or fresh thoughts? Is a creative marketer more like a businessperson or an artist? As of late, “marketing creative” has been used to refer to the copy and images that go into ads. But marketing, like many other business jobs, has gotten harder and more complicated. Marketers need to be able to look at data, figure out what customers want, and make goods. Because of these new jobs, do we need to change how we think about creativity in marketing?
When I first started diving into the world of online marketing, one of the concepts that fascinated me most was affiliate marketing. The idea of
When I first started diving into the world of online marketing, one of the concepts that fascinated me most was affiliate marketing. The idea of building a network of advocates to promote my products and paying them a commission only when they delivered results seemed like a win-win strategy. However,