Choose a different sports organization from the one you chose for your final project, and describe three appropriate market segments that this organization should be marketing to and why. Search for articles related to market segmentation to support your discussion. After choosing those markets, create a ticket plan that would make sense for each of those segments. (See the section on the Four Bases of Segmentation in Chapter 5.) Possibly consider elements that may impact ticketing such as dynamic ticket pricing, health safety and protocols?
Week 3: Group Assignment #3 – Project Charter Measurement Phase Purpose of Activity: This assignment focuses on the “Measure”
Week 3: Group Assignment #3 – Project Charter Measurement Phase Purpose of Activity: This assignment focuses on the “Measure” phase of your Quality Improvement Initiative Charter, where you will develop a data collection plan and identify key performance indicators (KPIs) to assess the success of your project. By completing this