Description

Description

Mini project

From real national or international market, choose an example of merger/ acquisition or, any other type of strategic alliance between two or more firms (mutual consortia, joint venture, licensing, franchising, value-chain partnership, …), and answer the following questions: (2 marks each question).

  • What is the type of strategic alliance between your chosen firms? What are the reasons for this alliance? Justify your answer.
  • Do you consider that this strategic relationship is successful? why?
  • What are the different benefits (economic, commercial…) for each firm from this alliance?
  • Are the corporate cultures of these firms compatible? Which method is used to manage culture after this strategic alliance? Argument your answer.
  • What are the main difficulties faced by these firms after their alliance? Suggest recommendations to improve their competitive advantages.

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