Description

Kingdom of Saudi Arabia
Ministry of Education
Saudi Electronic University

College of Administrative and Financial Sciences

Assignment 3
Communications Management (MGT 421)
Due Date: 30/11/2024 @ 23:59
Course Name: Communications Management

Student’s Name:

Course Code: MGT421

Student’s ID Number:

Semester: First

CRN:
Academic Year: 2024-25-1st

For Instructor’s Use only
Instructor’s Name:
Students’ Grade: /10

Level of Marks: High/Middle/Low

General Instructions – PLEASE READ THEM CAREFULLY
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The Assignment must be submitted on Blackboard (WORD format only) via allocated
folder.
Assignments submitted through email will not be accepted.
Students are advised to make their work clear and well presented, marks may be reduced
for poor presentation. This includes filling your information on the cover page.
Students must mention question number clearly in their answer.
Late submission will NOT be accepted.
Avoid plagiarism, the work should be in your own words, copying from students or other
resources without proper referencing will result in ZERO marks. No exceptions.
Use APA reference style.
All answered must be typed using Times New Roman (size 12, double-spaced) font. No
pictures containing text will be accepted and will be considered plagiarism).
Submissions without this cover page will NOT be accepted.

Learning Outcomes:
2.1: Perform all communication abilities, including thinking, writing, speaking, listening,
andassessing the technology.
2.2: Illustrate techniques and skills of correct business research report writing, learn report
writing style using an approved style; and apply the basics of oral communication in a
presentation of a project, including, proper speech, organization, use of graphical aids, and
effective non-verbal communications.
3.1: Analyze effective business letters, memorandums, and case studies.

Assignment Structure:

Assignment-3

Total

Type
Part 1
Part 2
Part 3

Marks
2.5
2.5
5
10

Part-I (2.5 Marks)
Write a detailed message to persuade your raw material supplier to offer better pricing,
extended payment terms, and bulk discounts.

Part-II (2.5 Marks)
Evaluating a Corporate Presentation.
Go online and find a business presentation that interests you. You can generally find
presentations easily on company websites (usually in the Media, Newsroom, or Investors
sections), YouTube, or business websites (e.g., CNBC). Evaluate the presentation and
include the following in your analysis.
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Description of the presentation.
Key points.
Preview.
View.
Review.

Part-III (5 Marks)
Case study: Using All Communication Channels in the Job Search Process
Terry J. Lundgren, former CEO, and president of Macy’s, was asked, “[Do you have] any
job-seeking advice for college grads?” Here’s what he had to say: Use whatever contact
you have to try to get your résumé read. That’s the most important thing—just to get it in
front of people. Because we’re all flooded with, of course, thousands and thousands of
résumés in a company of our size, and getting your résumé read is not an automatic. And
so do what you can do to get it in front of the people who matter who will read it. It’s not
the CEO typically, by the way; it’s the HR person or the head of recruiting or head of
training or whatever. Third, don’t stop there. Don’t just do it online because it’s easy to
do it online. Do it online and then put it in an envelope and send it to the top company
that you’re interested in pursuing. And then follow up with a phone call and talk to the
assistant and say: “I just want to make sure that my résumé’s getting read. I’m very
interested in your company, and it’s important to me. And I just want to know—can you
give me advice? —is there anything that I can do to get my résumé in front of your
boss?” Whatever you have to say, just to show the most important thing—that you’re
hungry. And to convince them, maybe you use a little of your acting skills. “I’m really
interested in you”—to say: “This is the company I want to work for. Yours is the
company that I want to work for.” And then once you get, hopefully, more than one
opportunity, you’re back in charge to say, “Where do I want to go and where do I want to
work.”
Based on Lundgren’s comments and your own perspectives, respond to the
following questions:
1. Explain what Lundgren means by showing “you’re hungry” for a position. Describe
ways in which you can show hunger in a positive way. (2 Marks)
2. What does he suggest about the effectiveness of relying exclusively on electronic
means to submit job applications? What combination of communication channels do you
consider optimal for gaining a job of interest? (3Marks)

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