See attached Unit III Assignment Content Top of Form Marketing ethics includes consumer protection, pricing, and advertising. Using your favorite

See attached

Unit III Assignment Content

Top of Form

Marketing ethics includes consumer protection, pricing, and advertising. Using your favorite web browser, research a company that practices direct marketing.

For this assignment, you will write an essay that addresses the following points and questions:

· Briefly describe the company and the types of products it markets.

· Explain direct (or targeted) marketing and how this company uses the strategy for advertising their products.

· Explain two types of unethical pricing practices and support such practices with examples. Is the company you researched guilty of unethical pricing? Offer an example of this company’s pricing to validate your assessment.

· Determine how the company contributes to knowledge regarding targeted marketing ethics. How does it inform or illustrate concepts you have learned in this unit?

Your essay must be at least four pages, but no more than four double-spaced pages, not counting the title and reference pages. You are required to use at least three outside sources to support your review. Adhere to APA Style when constructing this assignment, including in-text citations, introduction, and references for all sources that are used. Please note that no abstract is needed.

Share This Post

Email
WhatsApp
Facebook
Twitter
LinkedIn
Pinterest
Reddit

Order a Similar Paper and get 15% Discount on your First Order

Related Questions

Improving Business Performance Week 2 Discussion Colleagues 1 Lyndsay

Improving Business Performance Week 2 Discussion Colleagues 1 Lyndsay Camaroto Hello, The organization I chose is the one I work at as well, Even though for me I have had great experiences as an employee and have really grown in my career. From a Moral standpoint, there are instances where

PIQ#3Discusion 3 Note: followed two responses  Your initial response must be a minimum of 300 words. Healthcare organizations use various Key

PIQ#3Discusion 3 Note: followed two responses  Your initial response must be a minimum of 300 words. Healthcare organizations use various Key Performance Indicators (KPIs) and Quality Metrics to measure performance. This activity allows you to practice researching and using data to inform quality improvement decisions. For this discussion board: 1. Select one

see attached MBA 560 – FINANCIAL STATEMENT ANALYSIS RUBRIC Name: Date Completed: Students will complete the assignment with attention to the

see attached MBA 560 – FINANCIAL STATEMENT ANALYSIS RUBRIC Name: Date Completed: Students will complete the assignment with attention to the criteria below. GRADE: Exceptional Proficient Basic Insufficient /Missing/Late Company Selection Minus 10 points if late Financial Statements Minus 10 points if late Company/Industry Section Horizontal Analysis 3 accounts/line items

Create an 8–12-slide PowerPoint presentation that summarizes the AFI Framework and the results of the internal and external analyses. Your presentation

Create an 8–12-slide PowerPoint presentation that summarizes the AFI Framework and the results of the internal and external analyses. Your presentation must also include a SWOT matrix for the company and your recommendations for strategies to move the company forward that align with organizational structure and governance, and reflect ethical