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See Attached You already did this assignment previously, I just need these things added to it: · You will develop

December 1, 2024

See Attached

You already did this assignment previously, I just need these things added to it:

·
You will develop the final part of your plan, including the offering strategy, branding, pricing, incentives, communication, distribution, and the implementation and control. Utilize your findings and instructor feedback from Parts 1 and 2 as you complete the strategic components of your plan in Part 3

1. Complete the tactics and implementation of your marketing plan.

a. Include:

i. Tactics

i. Offering/Product/Service

ii. Branding

iii. Price

iv. Incentives

v. Communication

vi. Distribution

ii. Implementation

i. Resource development

ii. Developing the Offering

iii. Commercial Deployment

iv. Control

iii. Any Exhibits, Appendices, and Reference Page

i. Including all relevant items from all three parts of your plan

Target Market

·

Customers. Identify the target market and potential.

·
Value potential

·
Value drivers

·
Demographic profile

·
Behavioral profile

·

Company Structure. Indicate form of business and company/corporate structure.

·

Collaborators. Indicate Value Chain partners such as distribution channel partners, suppliers and/or ambassadors.

·

Competitors. A list of competitors with associated market share percentages.

·

Context.

·
Economic context

·
Regulatory context

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