FINAL PROJECT ASSIGNMENT Writing the Press Release and Pitch Letter Due November 30 @

FINAL PROJECT ASSIGNMENT

Writing the Press Release and Pitch Letter

Due November 30 @ 11:59 pm

1.
Write a press release to be distributed to traditional media about your event for Ever & Ever. Remember – this will go to print, broadcast and digital media. Make sure you have all information that works for each – good writing, web information, links, social media links, etc.
— the 5ws

You are trying to reach journalists who write about sports, sustainability, new products, health and wellness, focus on NYC. In short, each media contact will have a specific agenda. Therefore, include the most pertinent information without being specific to any particular industry.

Remember the 5ws, and the formatting for a press release. Review your Pancake release as an additional guide and conduct some of your own research for examples. I mentioned PR Newswire, where thousands of releases are housed as a resource. Your release should be no more than 2 ½ pages, double-spaced, including the boilerplate. Review slides and resources I provided to you in class.

2. Remember the inverted pyramid. Most important information at top. Who, what, when, where why. Second paragraph is more content about the product, the event, what will happen there. Use quotes where appropriate. Latter paragraph is about important information and details, logistics. Closing is call to action, how to get in touch, make sure have times and location.

3.
Write a pitch letter to an editor. This is a brief email that is an attempt to get your event covered, and accompanies your press release. See the following link that will help you to prepare.


Share This Post

Email
WhatsApp
Facebook
Twitter
LinkedIn
Pinterest
Reddit

Order a Similar Paper and get 15% Discount on your First Order

Related Questions

PIQ#3Discusion 3 Note: followed two responses  Your initial response must be a minimum of 300 words. Healthcare organizations use various Key

PIQ#3Discusion 3 Note: followed two responses  Your initial response must be a minimum of 300 words. Healthcare organizations use various Key Performance Indicators (KPIs) and Quality Metrics to measure performance. This activity allows you to practice researching and using data to inform quality improvement decisions. For this discussion board: 1. Select one

see attached MBA 560 – FINANCIAL STATEMENT ANALYSIS RUBRIC Name: Date Completed: Students will complete the assignment with attention to the

see attached MBA 560 – FINANCIAL STATEMENT ANALYSIS RUBRIC Name: Date Completed: Students will complete the assignment with attention to the criteria below. GRADE: Exceptional Proficient Basic Insufficient /Missing/Late Company Selection Minus 10 points if late Financial Statements Minus 10 points if late Company/Industry Section Horizontal Analysis 3 accounts/line items

Create an 8–12-slide PowerPoint presentation that summarizes the AFI Framework and the results of the internal and external analyses. Your presentation

Create an 8–12-slide PowerPoint presentation that summarizes the AFI Framework and the results of the internal and external analyses. Your presentation must also include a SWOT matrix for the company and your recommendations for strategies to move the company forward that align with organizational structure and governance, and reflect ethical