Description

‫المملكة العربية السعودية‬
‫وزارة التعليم‬
‫الجامعة السعودية اإللكترونية‬

Kingdom of Saudi Arabia
Ministry of Education
Saudi Electronic University

College of Administrative and Financial Sciences

Assignment 1
Entrepreneurship and small business (MGT 402)
Due Date: 05/10/2024 @ 23:59

Course Name: Entrepreneurship and small
business
Course Code: MGT402

Student’s Name: Abdulaziz Abdullah Alsalem

Semester: First

CRN: 16505

Student’s ID Number: S200095413

Academic Year:2024-25-1st

For Instructor’s Use only
Instructor’s Name: Dr. Mir Satar
Students’ Grade:

/ 10

Level of Marks: High/Middle/Low

General Instructions – PLEASE READ THEM CAREFULLY
•
•
•
•

Restricted – ‫مقيد‬

The Assignment must be submitted on Blackboard (WORD format only) via allocated
folder.
Assignments submitted through email will not be accepted.
Students are advised to make their work clear and well presented, marks may be reduced
for poor presentation. This includes filling your information on the cover page.
Students must mention question number clearly in their answer.

•
•
•
•

Restricted – ‫مقيد‬

Late submission will NOT be accepted.
Avoid plagiarism, the work should be in your own words, copying from students or other
resources without proper referencing will result in ZERO marks. No exceptions.
All answered must be typed using Times New Roman (size 12, double-spaced) font. No
pictures containing text will be accepted and will be considered plagiarism).
Submissions without this cover page will NOT be accepted.

Learning Outcomes:
1. Describe the place of small business in history and explore the strengths and weaknesses
of small business.
2. Design a solid projected financial plan and conduct a breakeven analysis for a small
company.
3. Demonstrate the ability to deliver and communicate marketing massages in coherent and
professional manner.
4. Illustrate the ability to think independently and systematically on developing a viable
business model.
Assignment Workload:
This assignment is an individual assignment.

Start-up Business Plan
Assume yourself as an entrepreneur of a small startup business in Saudi Arabia.

Write brief notes on the following objectives:

1. Owners, capital structure and company profile (2 Marks)
a. Your Business Name, Address, E‐Mail
b. Form of ownership: What is the legal structure? Sole proprietor, Partnership,
Corporation….
C. Investment capital

2. Company Business Description (300 – 400 words)
A. Scope and type of business (4 Marks)
What business will you be in? What will you do? What market segment will you
choose?
• Business idea: what is your big idea? Is it a product or a service? What makes
your idea different?
• Mission Statement

Restricted – ‫مقيد‬

• Company’s short-term and long-term goals and objectives.
• Target market and demographics: Who will your customers be? Where do they
live? What is your target market passionate about?
B. Business Philosophy (4 Marks)
What is important to you in your business?
• Describe your Industry: Is it a growth industry? What long-term or short-term
changes do you foresee in the industry? How will your company take advantage
of it?
• Describe your most important company strengths and core competencies: What
factors will make the company succeed? What do you think your major
competitive strengths will be? What background experience, skills, and strengths
do you personally bring to this new venture?
• Risk Assessment: Evaluate the strengths and weaknesses of your business using
SWOT.
•Who is your competition and how do you beat them?

Note: Use APA style of referencing

Restricted – ‫مقيد‬

Answers

1. AnswerCompany Business Description
Business Name: Oven Optimist Bakery and Pastries
Address: Riyadh, Saudi Arabia
Email: [email protected]
Form of Ownership
The business will be unincorporated by a single owner or sole proprietorship. I
will be responsible for controlling all aspects of the business, including receiving
profits and liability for all losses, debts, and taxes with no legal separation (Putri
et al., 2022). This is because it is the easiest form of establishing a small startup
business that allows for quick decision making and lower administrative charges.
Investment Capital:
Since the business is solely owned, the investment capital will be derived from a
single source. The estimated cost for investment capital is 400,000 SAR. This
capital covers various requirements, including the rental space for the business,
furniture, bakery equipment, including an oven, refrigerator, and stand mixer,
making supplies and packaging, licensing, initial expenses, and other expenses
that may accrue over time before the business starts generating profits.

Restricted – ‫مقيد‬

2. Answer-

A. Scope and Type of Business
The business will venture into the food and beverage industry since it’s an evergrowing industry in the economy. It will be a retail shop that sells and produces
freshly baked goods and pastries while incorporating both tradition and
modernity. Ideally, Saudi Arabia is a culturally driven country that is mostly
traditional and conservative, with a significant influence from Islam in the
society; however, modernity is equally embraced (Sony, 2022). Thus, to ensure
the business thrives, the menu will mostly incorporate traditional Saudi food
items, including cakes, bread, and other baked goods recipes. It will also consider
the continued shifts in food preferences as more people are adopting healthier
food preferences, for instance, using organic ingredients and whole grains.
Business Idea
The big idea is to establish a bakery that offers high-quality, innovative, and
traditional baked goods. Ideally, customers are enticed by unique products that
acknowledge their tastes and preferences. Therefore, to integrate properly into
society, the business will focus on producing goods made from locally sourced
ingredients and organic products that are highly favored by the community,
differentiating the bakery from other shops. In addition, providing specialized
products, for instance, for occasions such as birthdays and festivals, will further
enhance a competitive edge.

Restricted – ‫مقيد‬

Mission
“To deliver baked goods and pastries that combine traditional baking methods
with modern dietary consciousness, deriving fresh, irresistible artisanal delicacies
to the Saudi society.”
Company short-term and long-term Objectives
The short-term objectives of Oven Optimists bakery and pastries involve sourcing
raw materials (ingredients) from the local community. This involves making
partnerships for long-term supply. Achieving a strong consumer base within the
first year. Designing a strong website and online delivery system for local orders
and making partnerships with local businesses that could boost sales. In the long
term, I aim to accommodate more investment through external sourcing to expand
the business in terms of size, supply more products, and diversify the location
beyond Riyadh. Partner with larger businesses like supermarkets and hotels to
supply baked goods. In addition, the business will venture into more community
engagement through workshops, offering catering lessons, and expanding the
workforce.
Target Market and Demographics
As of 2022, the estimated population of Riyadh city is approximately 7.009
million. The population offers a wide market; hence, the bakery will target all
households and residents. Whether a person is a top business executive, student,
or any other occupation, there will always be a need for a bakery. Thus, it will
target all individuals residing in Riyadh by offering a variety of baked goods
choices. Also, the urban status of the city implies diversity. Thus, the expected

Restricted – ‫مقيد‬

consumers include local families, food enthusiasts, those interested in hosting
special occasions, and, more importantly, health-conscious customers.
B. Business Philosophy
The bakery, Oven Optimism, is founded on sustainable quality practices. The
business will be built on sustainable practices that do not degrade the environment
in any way and account for the well-being of society as a whole. It is also built on
supporting local suppliers and talents to develop strong customer relations.
Industrial Description
In Saudi Arabia, the food and beverage industry is one of the largest sectors,
valued at USD 45 billion across the Middle East. In recent years, the country has
shown progress in tourism activities due to the increased number of tourists
visiting the country. This indicates a shift towards becoming a world-class global
tourism hub. However, the culture of eating at restaurants dominates other aspects
like entertainment, expanding the demand for global cuisines and food specialties
in urban areas like Riyadh (Sony, 2022). Like other countries in the world, the
demand for quick-service food options is increasing, especially during
socialization. The bakery aims to optimize this trend by providing unique
traditional yet modern products that are healthier, convenient delivery methods,
and a diverse menu.
Company Strengths and Core Competencies
Recent developments demonstrate a selective shift in consumer preferences as
they desire unique experiences. Luckily, one of the strengths of the business is
expertise in baking and creative recipe development of traditional pastries and

Restricted – ‫مقيد‬

global cuisines. Since society embraces cultural richness, building strong relations
with local suppliers for ingredients will ensure good performance (Sony, 2022).
Also, individuals are often attracted by the branding and design layout of a store,
enhancing unique experiences. Also, the local market, despite foreign investment,
demonstrates competitiveness, particularly to local brands that offer healthier
options. Sticking to the preferences of healthier, unique products provides a
competitive edge. Also, emphasizing consumer satisfaction and quality services
guarantees consumer loyalty.
Risk Assessment
Conducting a SWOT analysis is important when crafting a business startup plan.
It offers a comprehensive overview of the bakery’s position relative to the market
size, pinpointing the strengths, weaknesses, threats, and opportunities (Vu et al.,
2023). The strengths of Oven Optimism bakery and pastries include artisanal
baking expertise, locally sourced and highly quality ingredients, and unique baked
products. However, the business needs more marketing resources and depends on
locally sourced raw materials. Also, given the size of the market and current
economic prices, capital investment is limited, and stiff competition from both
local and international companies is faced. Emerging opportunities include the
continued shift towards specialized healthy diets promoting innovative recipes.
Also, despite the increased preference for eating outside, home delivery still
remains high, indicating the potential for expanding online sales (Zaki, 2022). The
most significant threat is fluctuations in the supply of ingredients, which would
delay operations altogether, and the presence of already established bakeries that

Restricted – ‫مقيد‬

are thriving. Also, an increase in economic prices can affect consumer spending
on secondary wants.
Competition
Major competitors in Riyadh include already-established bakeries known for their
diverse portfolios. These include Wooden Bakery, Saadeddin Pastry, Java Time,
Paul’s Restaurant and Bakery, Munch Bakery, and Eric Kayser (Zaki, 2022). To
beat this competition, the business will ensure the use of quality ingredients
sourced locally and design marketing tactics that foster a community of food
lovers.

Restricted – ‫مقيد‬

References

Putri, A. M., & Prananingtyas, P. (2022). Existence and Characteristics of Sole
Proprietorship in Indonesia. Diponegoro Law Review, 7(2), 245-261.

Sony, V., (2022). F&B across the Kingdom, Saudi Arabia, Middle East
Perspective.
%20global%20tourism%20hub.
Vu, H. D., Tong, P. A., Nguyen, N. D., Nguyen, T. V. A., & Phung, T. Q. M.
(2023). Business Plan for Fit Choice Bakery (Doctoral dissertation, FPTU Hà
Nội).
Zaki, Y., (2022). The restaurateurs shaping the future of Saudi F&B, Country
reports.

Restricted – ‫مقيد‬

‫المملكة العربية السعودية‬
‫وزارة التعليم‬
‫الجامعة السعودية اإللكترونية‬

Kingdom of Saudi Arabia
Ministry of Education
Saudi Electronic University

College of Administrative and Financial Sciences

Assignment 2
Entrepreneurship and small business (MGT 402)
Due Date: 02/11/2024 @ 23:59
Course Name: Entrepreneurship and small
business
Course Code: MGT402

Student’s Name:

Semester: First

CRN: 16505

Student’s ID Number:

Academic Year:2024-25-1st

For Instructor’s Use only
Instructor’s Name: Dr. Mir Satar
Students’ Grade: / 10

Level of Marks: High/Middle/Low

General Instructions – PLEASE READ THEM CAREFULLY
•
•
•
•
•
•
•
•

Restricted – ‫مقيد‬

The Assignment must be submitted on Blackboard (WORD format only) via allocated
folder.
Assignments submitted through email will not be accepted.
Students are advised to make their work clear and well presented, marks may be reduced
for poor presentation. This includes filling your information on the cover page.
Students must mention question number clearly in their answer.
Late submission will NOT be accepted.
Avoid plagiarism, the work should be in your own words, copying from students or other
resources without proper referencing will result in ZERO marks. No exceptions.
All answered must be typed using Times New Roman (size 12, double-spaced) font. No
pictures containing text will be accepted and will be considered plagiarism).
Submissions without this cover page will NOT be accepted.

Learning Outcomes:
1. Describe the place of small business in history and explore the strengths and weaknesses
of small business.
2. Design a solid projected financial plan and conduct a breakeven analysis for a small
company.
3. Demonstrate the ability to deliver and communicate marketing massages in coherent and
professional manner.
4. Illustrate the ability to think independently and systematically on developing a viable
business model.

Assignment Workload:
This assignment is an individual assignment.

Start-up Business Plan
Assume yourself as an entrepreneur of a small-scale business in Saudi Arabia.
(In Continuation to the Assignment -1)

4. Products and Services (4 Marks)
a. Describe in depth your products or services. (Technical specifications)
b. What factors will give you competitive advantages or disadvantages? Examples include
level of quality or unique or proprietary features.

5. Marketing Plan (6 Marks)
a. Market Research- Why?
b. Market Research- How? Primary or Secondary Data?
c. In your marketing plan, be as specific as possible; give statistics, numbers, and sources.
The marketing plan will be the basis, later on, of the all‐important sales projection.
Product
• Describe the most important features. What is special about it?

Restricted – ‫مقيد‬

• Describe the benefits. That is, what will the product do for the customer?
Customer
• Identify your targeted customers, their demographics
Competition
• What products and companies will compete with you?
• How will your products or services compare with the competition?
Strategy
• Outline a marketing Strategy.
Promotion
• How will you promote your Product?
• What will be your promotional budget?
Distribution Channels
How do you sell your products or services?
Note: Use APA style of referencing

Restricted – ‫مقيد‬

Answers
4. Answer5. Answer-

Restricted – ‫مقيد‬

Restricted – ‫مقيد‬

‫المملكة العربية السعودية‬
‫وزارة التعليم‬
‫الجامعة السعودية اإللكترونية‬

Kingdom of Saudi Arabia
Ministry of Education
Saudi Electronic University

College of Administrative and Financial Sciences

Assignment 1
Entrepreneurship and small business (MGT 402)
Due Date: 05/10/2024 @ 23:59

Course Name: Entrepreneurship and small
business
Course Code: MGT402

Student’s Name: Abdulaziz Abdullah Alsalem

Semester: First

CRN: 16505

Student’s ID Number: S200095413

Academic Year:2024-25-1st

For Instructor’s Use only
Instructor’s Name: Dr. Mir Satar
Students’ Grade:

/ 10

Level of Marks: High/Middle/Low

General Instructions – PLEASE READ THEM CAREFULLY
•
•
•
•

Restricted – ‫مقيد‬

The Assignment must be submitted on Blackboard (WORD format only) via allocated
folder.
Assignments submitted through email will not be accepted.
Students are advised to make their work clear and well presented, marks may be reduced
for poor presentation. This includes filling your information on the cover page.
Students must mention question number clearly in their answer.

•
•
•
•

Restricted – ‫مقيد‬

Late submission will NOT be accepted.
Avoid plagiarism, the work should be in your own words, copying from students or other
resources without proper referencing will result in ZERO marks. No exceptions.
All answered must be typed using Times New Roman (size 12, double-spaced) font. No
pictures containing text will be accepted and will be considered plagiarism).
Submissions without this cover page will NOT be accepted.

Learning Outcomes:
1. Describe the place of small business in history and explore the strengths and weaknesses
of small business.
2. Design a solid projected financial plan and conduct a breakeven analysis for a small
company.
3. Demonstrate the ability to deliver and communicate marketing massages in coherent and
professional manner.
4. Illustrate the ability to think independently and systematically on developing a viable
business model.
Assignment Workload:
This assignment is an individual assignment.

Start-up Business Plan
Assume yourself as an entrepreneur of a small startup business in Saudi Arabia.

Write brief notes on the following objectives:

1. Owners, capital structure and company profile (2 Marks)
a. Your Business Name, Address, E‐Mail
b. Form of ownership: What is the legal structure? Sole proprietor, Partnership,
Corporation….
C. Investment capital

2. Company Business Description (300 – 400 words)
A. Scope and type of business (4 Marks)
What business will you be in? What will you do? What market segment will you
choose?
• Business idea: what is your big idea? Is it a product or a service? What makes
your idea different?
• Mission Statement

Restricted – ‫مقيد‬

• Company’s short-term and long-term goals and objectives.
• Target market and demographics: Who will your customers be? Where do they
live? What is your target market passionate about?
B. Business Philosophy (4 Marks)
What is important to you in your business?
• Describe your Industry: Is it a growth industry? What long-term or short-term
changes do you foresee in the industry? How will your company take advantage
of it?
• Describe your most important company strengths and core competencies: What
factors will make the company succeed? What do you think your major
competitive strengths will be? What background experience, skills, and strengths
do you personally bring to this new venture?
• Risk Assessment: Evaluate the strengths and weaknesses of your business using
SWOT.
•Who is your competition and how do you beat them?

Note: Use APA style of referencing

Restricted – ‫مقيد‬

Answers

1. AnswerCompany Business Description
Business Name: Oven Optimist Bakery and Pastries
Address: Riyadh, Saudi Arabia
Email: [email protected]
Form of Ownership
The business will be unincorporated by a single owner or sole proprietorship. I
will be responsible for controlling all aspects of the business, including receiving
profits and liability for all losses, debts, and taxes with no legal separation (Putri
et al., 2022). This is because it is the easiest form of establishing a small startup
business that allows for quick decision making and lower administrative charges.
Investment Capital:
Since the business is solely owned, the investment capital will be derived from a
single source. The estimated cost for investment capital is 400,000 SAR. This
capital covers various requirements, including the rental space for the business,
furniture, bakery equipment, including an oven, refrigerator, and stand mixer,
making supplies and packaging, licensing, initial expenses, and other expenses
that may accrue over time before the business starts generating profits.

Restricted – ‫مقيد‬

2. Answer-

A. Scope and Type of Business
The business will venture into the food and beverage industry since it’s an evergrowing industry in the economy. It will be a retail shop that sells and produces
freshly baked goods and pastries while incorporating both tradition and
modernity. Ideally, Saudi Arabia is a culturally driven country that is mostly
traditional and conservative, with a significant influence from Islam in the
society; however, modernity is equally embraced (Sony, 2022). Thus, to ensure
the business thrives, the menu will mostly incorporate traditional Saudi food
items, including cakes, bread, and other baked goods recipes. It will also consider
the continued shifts in food preferences as more people are adopting healthier
food preferences, for instance, using organic ingredients and whole grains.
Business Idea
The big idea is to establish a bakery that offers high-quality, innovative, and
traditional baked goods. Ideally, customers are enticed by unique products that
acknowledge their tastes and preferences. Therefore, to integrate properly into
society, the business will focus on producing goods made from locally sourced
ingredients and organic products that are highly favored by the community,
differentiating the bakery from other shops. In addition, providing specialized
products, for instance, for occasions such as birthdays and festivals, will further
enhance a competitive edge.

Restricted – ‫مقيد‬

Mission
“To deliver baked goods and pastries that combine traditional baking methods
with modern dietary consciousness, deriving fresh, irresistible artisanal delicacies
to the Saudi society.”
Company short-term and long-term Objectives
The short-term objectives of Oven Optimists bakery and pastries involve sourcing
raw materials (ingredients) from the local community. This involves making
partnerships for long-term supply. Achieving a strong consumer base within the
first year. Designing a strong website and online delivery system for local orders
and making partnerships with local businesses that could boost sales. In the long
term, I aim to accommodate more investment through external sourcing to expand
the business in terms of size, supply more products, and diversify the location
beyond Riyadh. Partner with larger businesses like supermarkets and hotels to
supply baked goods. In addition, the business will venture into more community
engagement through workshops, offering catering lessons, and expanding the
workforce.
Target Market and Demographics
As of 2022, the estimated population of Riyadh city is approximately 7.009
million. The population offers a wide market; hence, the bakery will target all
households and residents. Whether a person is a top business executive, student,
or any other occupation, there will always be a need for a bakery. Thus, it will
target all individuals residing in Riyadh by offering a variety of baked goods
choices. Also, the urban status of the city implies diversity. Thus, the expected

Restricted – ‫مقيد‬

consumers include local families, food enthusiasts, those interested in hosting
special occasions, and, more importantly, health-conscious customers.
B. Business Philosophy
The bakery, Oven Optimism, is founded on sustainable quality practices. The
business will be built on sustainable practices that do not degrade the environment
in any way and account for the well-being of society as a whole. It is also built on
supporting local suppliers and talents to develop strong customer relations.
Industrial Description
In Saudi Arabia, the food and beverage industry is one of the largest sectors,
valued at USD 45 billion across the Middle East. In recent years, the country has
shown progress in tourism activities due to the increased number of tourists
visiting the country. This indicates a shift towards becoming a world-class global
tourism hub. However, the culture of eating at restaurants dominates other aspects
like entertainment, expanding the demand for global cuisines and food specialties
in urban areas like Riyadh (Sony, 2022). Like other countries in the world, the
demand for quick-service food options is increasing, especially during
socialization. The bakery aims to optimize this trend by providing unique
traditional yet modern products that are healthier, convenient delivery methods,
and a diverse menu.
Company Strengths and Core Competencies
Recent developments demonstrate a selective shift in consumer preferences as
they desire unique experiences. Luckily, one of the strengths of the business is
expertise in baking and creative recipe development of traditional pastries and

Restricted – ‫مقيد‬

global cuisines. Since society embraces cultural richness, building strong relations
with local suppliers for ingredients will ensure good performance (Sony, 2022).
Also, individuals are often attracted by the branding and design layout of a store,
enhancing unique experiences. Also, the local market, despite foreign investment,
demonstrates competitiveness, particularly to local brands that offer healthier
options. Sticking to the preferences of healthier, unique products provides a
competitive edge. Also, emphasizing consumer satisfaction and quality services
guarantees consumer loyalty.
Risk Assessment
Conducting a SWOT analysis is important when crafting a business startup plan.
It offers a comprehensive overview of the bakery’s position relative to the market
size, pinpointing the strengths, weaknesses, threats, and opportunities (Vu et al.,
2023). The strengths of Oven Optimism bakery and pastries include artisanal
baking expertise, locally sourced and highly quality ingredients, and unique baked
products. However, the business needs more marketing resources and depends on
locally sourced raw materials. Also, given the size of the market and current
economic prices, capital investment is limited, and stiff competition from both
local and international companies is faced. Emerging opportunities include the
continued shift towards specialized healthy diets promoting innovative recipes.
Also, despite the increased preference for eating outside, home delivery still
remains high, indicating the potential for expanding online sales (Zaki, 2022). The
most significant threat is fluctuations in the supply of ingredients, which would
delay operations altogether, and the presence of already established bakeries that

Restricted – ‫مقيد‬

are thriving. Also, an increase in economic prices can affect consumer spending
on secondary wants.
Competition
Major competitors in Riyadh include already-established bakeries known for their
diverse portfolios. These include Wooden Bakery, Saadeddin Pastry, Java Time,
Paul’s Restaurant and Bakery, Munch Bakery, and Eric Kayser (Zaki, 2022). To
beat this competition, the business will ensure the use of quality ingredients
sourced locally and design marketing tactics that foster a community of food
lovers.

Restricted – ‫مقيد‬

References

Putri, A. M., & Prananingtyas, P. (2022). Existence and Characteristics of Sole
Proprietorship in Indonesia. Diponegoro Law Review, 7(2), 245-261.

Sony, V., (2022). F&B across the Kingdom, Saudi Arabia, Middle East
Perspective.
%20global%20tourism%20hub.
Vu, H. D., Tong, P. A., Nguyen, N. D., Nguyen, T. V. A., & Phung, T. Q. M.
(2023). Business Plan for Fit Choice Bakery (Doctoral dissertation, FPTU Hà
Nội).
Zaki, Y., (2022). The restaurateurs shaping the future of Saudi F&B, Country
reports.

Restricted – ‫مقيد‬

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