Description

‫المملكة العربية السعودية‬
‫وزارة التعليم‬
‫الجامعة السعودية اإللكترونية‬

Kingdom of Saudi Arabia
Ministry of Education
Saudi Electronic University

College of Administrative and Financial Sciences

Assignment 2
Entrepreneurship and small business (MGT 402)
Due Date: 02/11/2024 @ 23:59
Course Name: Entrepreneurship and small
business
Course Code: MGT402

Student’s Name:

Semester: First

CRN:16999

Student’s ID Number:

Academic Year:2024-25-1st

For Instructor’s Use only
Instructor’s Name: Dr.Noorjahan Sherfudeen
Students’ Grade: X / 10

Level of Marks: High/Middle/Low

General Instructions – PLEASE READ THEM CAREFULLY
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•
•
•
•
•
•
•

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The Assignment must be submitted on Blackboard (WORD format only) via allocated
folder.
Assignments submitted through email will not be accepted.
Students are advised to make their work clear and well presented, marks may be reduced
for poor presentation. This includes filling your information on the cover page.
Students must mention question number clearly in their answer.
Late submission will NOT be accepted.
Avoid plagiarism, the work should be in your own words, copying from students or other
resources without proper referencing will result in ZERO marks. No exceptions.
All answered must be typed using Times New Roman (size 12, double-spaced) font. No
pictures containing text will be accepted and will be considered plagiarism).
Submissions without this cover page will NOT be accepted.

Learning Outcomes:
1. Describe the place of small business in history and explore the strengths and weaknesses
of small business.
2. Design a solid projected financial plan and conduct a breakeven analysis for a small
company.
3. Demonstrate the ability to deliver and communicate marketing massages in coherent and
professional manner.
4. Illustrate the ability to think independently and systematically on developing a viable
business model.

Assignment Workload:
This assignment is an individual assignment.

Start-up Business Plan
Assume yourself as an entrepreneur of a small-scale business in Saudi Arabia.
(In Continuation to the Assignment -1)

4. Products and Services (4 Marks)
a. Describe in depth your products or services. (Technical specifications)
b. What factors will give you competitive advantages or disadvantages? Examples include
level of quality or unique or proprietary features.

5. Marketing Plan (6 Marks)
a. Market Research- Why?
b. Market Research- How? Primary or Secondary Data?
c. In your marketing plan, be as specific as possible; give statistics, numbers, and sources.
The marketing plan will be the basis, later on, of the all‐important sales projection.
Product
• Describe the most important features. What is special about it?

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• Describe the benefits. That is, what will the product do for the customer?
Customer
• Identify your targeted customers, their demographics
Competition
• What products and companies will compete with you?
• How will your products or services compare with the competition?
Strategy
• Outline a marketing Strategy.
Promotion
• How will you promote your Product?
• What will be your promotional budget?
Distribution Channels
How do you sell your products or services?
Note: Use APA style of referencing

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Answers
4. Answer5. Answer-

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‫المملكة العربية السعودية‬
‫وزارة التعليم‬
‫الجامعة السعودية اإللكترونية‬

Kingdom of Saudi Arabia
Ministry of Education
Saudi Electronic University

College of Administrative and Financial Sciences

Assignment 1
Entrepreneurship and small business (MGT 402)
Due Date: 05/10/2024 @ 23:59
Course Name: Entrepreneurship and small
business
Course Code: MGT402

Student’s Name:

Semester: First

CRN:16999

Student’s ID Number:

Academic Year:2024-25-1st

For Instructor’s Use only
Instructor’s Name: Dr. Noorjahan Sherfudeen
Students’ Grade: X / 10

Level of Marks: High/Middle/Low

General Instructions – PLEASE READ THEM CAREFULLY
•
•
•
•
•
•
•
•

Restricted – ‫مقيد‬

The Assignment must be submitted on Blackboard (WORD format only) via allocated
folder.
Assignments submitted through email will not be accepted.
Students are advised to make their work clear and well presented, marks may be reduced
for poor presentation. This includes filling your information on the cover page.
Students must mention question number clearly in their answer.
Late submission will NOT be accepted.
Avoid plagiarism, the work should be in your own words, copying from students or other
resources without proper referencing will result in ZERO marks. No exceptions.
All answered must be typed using Times New Roman (size 12, double-spaced) font. No
pictures containing text will be accepted and will be considered plagiarism).
Submissions without this cover page will NOT be accepted.

Learning Outcomes:
1. Describe the place of small business in history and explore the strengths and weaknesses
of small business.
2. Design a solid projected financial plan and conduct a breakeven analysis for a small
company.
3. Demonstrate the ability to deliver and communicate marketing massages in coherent and
professional manner.
4. Illustrate the ability to think independently and systematically on developing a viable
business model.
Assignment Workload:
This assignment is an individual assignment.

Start-up Business Plan
Assume yourself as an entrepreneur of a small startup business in Saudi Arabia.

Write brief notes on the following objectives:

1. Owners, capital structure and company profile (2 Marks)
a. Your Business Name, Address, E‐Mail
b. Form of ownership: What is the legal structure? Sole proprietor, Partnership,
Corporation….
C. Investment capital

2. Company Business Description (300 – 400 words)
A. Scope and type of business (4 Marks)
What business will you be in? What will you do? What market segment will you
choose?
• Business idea: what is your big idea? Is it a product or a service? What makes
your idea different?
• Mission Statement
• Company’s short-term and long-term goals and objectives.

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• Target market and demographics: Who will your customers be? Where do they
live? What is your target market passionate about?
B. Business Philosophy (4 Marks)
What is important to you in your business?
• Describe your Industry: Is it a growth industry? What long-term or short-term
changes do you foresee in the industry? How will your company take advantage
of it?
• Describe your most important company strengths and core competencies: What
factors will make the company succeed? What do you think your major
competitive strengths will be? What background experience, skills, and strengths
do you personally bring to this new venture?
• Risk Assessment: Evaluate the strengths and weaknesses of your business using
SWOT.
•Who is your competition and how do you beat them?

Note: Use APA style of referencing

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Answers
1. Owners, Capital Structure and Company Profile
a. Name, Address, and Email
The business will be called Al-Hilal Car Cleaners and it will be located within Jeddah.
The business will provide an email address and a phone number that will be used as the
primary point of contact with clients and suppliers.
b. Form of Ownership
Al-Hilal Car Cleaners will be a partnership since I will seek investments from two
other partners and thus share the responsibility for the business. A partnership is relatively
easy to start since I will receive assistance in terms of finances from the other partners
(Scarborough & Cornwall, 2014).
c. Investment Capital
The business will be started using individual savings from each partner. Therefore, the
share ownership of the business will be dictated by the initial capital contribution by each
partner (Scarborough & Cornwall, 2014). This means that the partner with the largest share
capital with receive the largest profits and also accrue the largest portion of losses.
2. Company Business Description
A. Scope and Type of Business
Al-Hilal Car Cleaners will primarily focus on cleaning cars for clients and the market
segment selected is the demographic segment since the business will only be based on
Jeddah.

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The business idea is a mobile car cleaning service and mobility is the aspect that will
make this business idea different from others. Traditionally, car cleaners are stationary
businesses but Al-Hilal will be a mobile cleaning service which means that car owners can
contact the company and we will move to their location and clean their cars.
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Mission Statement

Provide efficient car cleaning services that guarantee consumer satisfaction.
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Goals

The short-term goal of the company will be the acquisition of a truck that will assist
in mobility while the other short-term goal will be employing qualified staff. The main
long-term objective of the company will be to expand to other regional locations. I expect
the business to establish operations in major towns such as Riyadh.
•

Target demographic

The target market for this business will be car owners who live within Jeddah. This
demographic will constitute clients who are passionate about having their cars clean.
B. Business Philosophy
The most important thing to me about this business will be the delivery of quality
services that will guarantee client satisfaction.
•

Industry

The business will be located within the cleaning service sector that is currently valued
at over $1 billion. The sector anticipates robust growth within the next 5 years (TechSci

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Research, n, d). This means that the sector is expected to be a positive contributor to the
Saudi Vision 2030. I expect the government to play a key role in supporting this sector
through favourable policies and thus I will take advantage of this support to grow the
business.
•

Strengths

The main strength of this business will be the availability of qualified and trained staff
that will offer quality cleaning services that will guarantee cent satisfaction. The main
factor that will guarantee company success will be effective planning among the partners
and this will involve effective allocation of duties and the establishment of a strategic plan.
My major competitive strength will therefore be quality services. I have not background
experience in the cleaning sector and thus I expect to partner up with individuals who have
some knowledge within the cleaning sector to assist in making the business successful.
•

Risk Assessment

The main strength of the company will be efficient control of operations due to the
division of responsibilities among the partners. The biggest weakness within the business
is that conflicts are easy to arise due to disagreements among the partners and additionally
decisions often take longer to implement. A major opportunity that the business expects to
take advantage of is the advancement in technology that will assist in improving the
mobility of the business. Additionally, another key opportunity is government support for
small businesses due to the growing consumer demand for products and services. A major
threat for the business will be competition while the other will be fluctuation in the
economy that may negatively impact business operation.

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•

Competition

The biggest competition that the business will face will be other car cleaning
companies within Jeddah. Mobility is the best way in which Al-Hilal will beat the other
companies since the business will offer convenience to clients.

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References
Scarborough, N., & Cornwall, J. (2014). Entrepreneurship and Effective Small Business
Management. Prentice Hall.
TechSci Research. (n, d). Saudi Arabia Cleaning Service Market.

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ough%202029.

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