Relevance has always been the challenge of the advertising industry. Summarize Kristi Rogers’ assessment of the advertising industry in her TED Talk,

   Relevance has always been the challenge of the advertising industry. Summarize Kristi Rogers’ assessment of the advertising industry in her TED Talk, “Where Are Our Digital Ads Really Going?” located in the Topic 5 Resources. Considering her hypothesis and results, what are some implications for marketing managers as they seek to improve the ROI […]

    Define relationship marketing and how it might fit into the mission or vision for any given product in the overall organizational plan. How can the

    Define relationship marketing and how it might fit into the mission or vision for any given product in the overall organizational plan. How can the promotional mix elements use relationship marketing to increase customer satisfaction with a brand? How will the consumer buying process differ in a business-to-business (B2B) vs. business-to-consumer (B2C) environment? Use […]