Please, read and analyze the case study How Unilever’s Brands Connect With Consumers, located in the folder Recommended Readings for this Week (Downloadable).
Background This asks you to synthesize what you’ve learned in the second half of the course–Weeks 4, 5, and 6–and to apply the concepts from the
Background This asks you to synthesize what you’ve learned in the second half of the course–Weeks 4, 5, and 6–and to apply the concepts from the course to the world around you. You can, of course, use what you’ve learned in the first half of the class, but remember