Please, read and analyze the case study How Unilever’s Brands Connect With Consumers, located in the folder Recommended Readings for this Week (Downloadable).
Please see attached On February 1, 2011, Enzo Natale, head of Finance and Operations at Altimus Brands in London (UK), received the latest monthly
Please see attached On February 1, 2011, Enzo Natale, head of Finance and Operations at Altimus Brands in London (UK), received the latest monthly report and, as he feared, costs of purchases had increased again. He knew that by the end of the month he would have to present recommendations