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المملكة العربية السعودية
وزارة التعليم
الجامعة السعودية اإللكترونية
Kingdom of Saudi Arabia
Ministry of Education
Saudi Electronic University
College of Administrative and Financial Sciences
Assignment – 1st
Marketing Management (MGT 201)
Due Date: 05/10/2024 @ 23:59
Course Name: Marketing Management
Student’s Name:
Course Code: MGT201
Student’s ID Number:
Semester: First
CRN:
Academic Year: 2024-25-1st
For Instructor’s Use only
Instructor’s Name: Dr/Mr/Ms….
Students’ Grade: Marks Obtained/Out of 10
Level of Marks: High/Middle/Low
General Instructions – PLEASE READ THEM CAREFULLY
•
•
•
•
•
•
•
•
The Assignment must be submitted on Blackboard (WORD format only) via allocated
folder.
Assignments submitted through email will not be accepted.
Students are advised to make their work clear and well presented, marks may be reduced
for poor presentation. This includes filling your information on the cover page.
Students must mention question number clearly in their answer.
Late submission will NOT be accepted.
Avoid plagiarism, the work should be in your own words, copying from students or other
resources without proper referencing will result in ZERO marks. No exceptions.
All answered must be typed using Times New Roman (size 12, double-spaced) font. No
pictures containing text will be accepted and will be considered plagiarism).
Submissions without this cover page will NOT be accepted.
Learning Outcomes:
1. Recognize an understanding of the overall marketing concepts, goals and strategies within
the context of organizations goals and strategies. CLO-1
2. Demonstrate the ability to formulate marketing strategies that incorporate psychological
and sociological factors which influence consumer’s decision. CLO-03
3. Develop critical and analytical thinking necessary to overcome challenges and issues of
marketing in the changing global environment. CLO-04
Assignment Question(s):
Critical thinking
1. Visit the websites for Hydro Flask (www.hydroflask.com), Yeti (www.yeti.com)
and Nalgene (www.nalgene.com) bottles. What value do these manufacturers
provide customers? How are their value propositions different? CH-1 (4 Marks)
2. As discussed in Ch-2, there are four important macro strategies that can help a firm
to develop a sustainable competitive advantage. Critically examine with the help
of suitable examples. CH-2 (4 Marks)
3. Suppose an herbal tea company introduced a new product called Mint-Enhanced
Tea—a mint and lemon herbal tea. How should it go about creating excitement
using various social and mobile media tools? CH-3 (2 Marks)
Additional Instructions:
1. Try to submit your Answers based your own understanding.
2. Answer each question not in less than 150 words.
3. Incase of more than 20% Plagiarism of the answers, it will be marked as zero.
4. Support each answer with atleast two references.
Answers
1. Answer2. Answer3. Answer-
وزارة التعليم
الجامعة السعودية اإللكترونية
Kingdom of Saudi Arabia
Ministry of Education
Saudi Electronic University
College of Administrative and Financial Sciences
Assignment – 1st
Marketing Management (MGT 201)
Due Date: 05/10/2024 @ 23:59
Course Name: Marketing Management
Student’s Name:
Course Code: MGT201
Student’s ID Number:
Semester: First
CRN:
Academic Year: 2024-25-1st
For Instructor’s Use only
Instructor’s Name: Dr/Mr/Ms….
Students’ Grade: Marks Obtained/Out of 10
Level of Marks: High/Middle/Low
General Instructions – PLEASE READ THEM CAREFULLY
•
•
•
•
•
•
•
•
The Assignment must be submitted on Blackboard (WORD format only) via allocated
folder.
Assignments submitted through email will not be accepted.
Students are advised to make their work clear and well presented, marks may be reduced
for poor presentation. This includes filling your information on the cover page.
Students must mention question number clearly in their answer.
Late submission will NOT be accepted.
Avoid plagiarism, the work should be in your own words, copying from students or other
resources without proper referencing will result in ZERO marks. No exceptions.
All answered must be typed using Times New Roman (size 12, double-spaced) font. No
pictures containing text will be accepted and will be considered plagiarism).
Submissions without this cover page will NOT be accepted.
Learning Outcomes:
1. Recognize an understanding of the overall marketing concepts, goals and strategies within
the context of organizations goals and strategies. CLO-1
2. Demonstrate the ability to formulate marketing strategies that incorporate psychological
and sociological factors which influence consumer’s decision. CLO-03
3. Develop critical and analytical thinking necessary to overcome challenges and issues of
marketing in the changing global environment. CLO-04
Assignment Question(s):
Critical thinking
1. Visit the websites for Hydro Flask (www.hydroflask.com), Yeti (www.yeti.com)
and Nalgene (www.nalgene.com) bottles. What value do these manufacturers
provide customers? How are their value propositions different? CH-1 (4 Marks)
2. As discussed in Ch-2, there are four important macro strategies that can help a firm
to develop a sustainable competitive advantage. Critically examine with the help
of suitable examples. CH-2 (4 Marks)
3. Suppose an herbal tea company introduced a new product called Mint-Enhanced
Tea—a mint and lemon herbal tea. How should it go about creating excitement
using various social and mobile media tools? CH-3 (2 Marks)
Additional Instructions:
1. Try to submit your Answers based your own understanding.
2. Answer each question not in less than 150 words.
3. Incase of more than 20% Plagiarism of the answers, it will be marked as zero.
4. Support each answer with atleast two references.
Answers
1. Answer2. Answer3. Answer-
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