The first part of developing a strategic marketing plan is analyzing the forces that affect the business’s marketing efforts.  Access the Strategic

The first part of developing a strategic marketing plan is analyzing the forces that affect the business’s marketing efforts. 

Access the Strategic Marketing Plan Template and complete Wk 2 – Part A: Environmental Analysis and SWOT Analysis in it. You will complete the rest of this document later in this course.

Important:

During this week you will be working on the SWOT analysis. Nowadays, marketing managers add a second T to the analysis, which stands for Trend. For the SWOTT analysis assignment, I want you to add that second T. I will be sending you (as a private message) additional information about the SWOTT analysis (with examples) so that you can use it as a reference.

Submit your completed Week 2 – Part A: Environmental Analysis and SWOT Analysis section of the Strategic Marketing Plan Template (Use the template posted in the announcements section). 

Share This Post

Email
WhatsApp
Facebook
Twitter
LinkedIn
Pinterest
Reddit

Order a Similar Paper and get 15% Discount on your First Order

Related Questions

Discussion Thread: Promotion For this discussion, you will research peer-reviewed journal articles on one of the 4Ps – Promotion. Keyword search terms

Discussion Thread: Promotion For this discussion, you will research peer-reviewed journal articles on one of the 4Ps – Promotion. Keyword search terms might include the following:  Personal selling, advertising, public relations, and sales promotion (contests, coupons, and more…). Once you have selected your peer-reviewed journal articles, post a synopsis of the

CASE STUDY: BIOPHARMA INC. ASSIGNMENT INSTRUCTIONS OVERVIEW This week we identify and discuss the various factors that influence facility location,

CASE STUDY: BIOPHARMA INC. ASSIGNMENT INSTRUCTIONS OVERVIEW This week we identify and discuss the various factors that influence facility location, capacity,and market allocation when designing a supply chain network. Also, there is a focus on thesources of risk for global supply chains, risk mitigation strategies, the methodologies used toevaluate network

Discussion Thread: Place For this module’s discussion, you will select peer-review journal articles on one of the 4Ps – Place. Keyword search terms might

Discussion Thread: Place For this module’s discussion, you will select peer-review journal articles on one of the 4Ps – Place. Keyword search terms might include one of the following:  marketing channel strategy, distribution, retailers, internet, or supply chain. Once you have selected your peer-reviewed journal articles, post a synopsis of the

MARKETING PAPER: MYOPIA ASSIGNMENT INSTRUCTIONSYou will write 1000 words minimum on the classic Theodore Levitt 1960 paper calledMarketing Myopia.

MARKETING PAPER: MYOPIA ASSIGNMENT INSTRUCTIONSYou will write 1000 words minimum on the classic Theodore Levitt 1960 paper calledMarketing Myopia. ‘Marketing myopia’ is a term coined by Theodore Levitt. A business suffersfrom marketing myopia when a company views marketing strictly from the standpoint of sellinga specific product rather than from the