Look at iconic brands and explaining how external forces impact these brands. Walmart, Amazon, and Facebook. Even dominant organizations are vulnerable to external forces that are out of their control.
Follow this link to complete this week’s
Follow this link to complete this week’s discussion: What did you learn about marketing from this article? Marketing research? What specific data collection techniques were described? Do the neuroscience studies conducted by Mars represent primary research or secondary research? How will this research inform decision-making by Mars?