Look at iconic brands and explaining how external forces impact these brands. Walmart, Amazon, and Facebook. Even dominant organizations are vulnerable to external forces that are out of their control.
Identify three (3) cultural issues that positively or negatively affect global marketing success. Explain, using examples, how each variable influences
Identify three (3) cultural issues that positively or negatively affect global marketing success. Explain, using examples, how each variable influences global marketing.