In your company’s management development program, there was a heated discussion between some people who claimed, “Theory is impractical and thus no good,” and others who claimed, “Good theory is the most practical approach to problems.” What position would you take and why?
2 Advanced Marketing MKT 5301 Unit VIII Journal This journal measures your mastery of ULOs 1.2, 4.4, 5.1, and 7.2. Imagine
2 Advanced Marketing MKT 5301 Unit VIII Journal This journal measures your mastery of ULOs 1.2, 4.4, 5.1, and 7.2. Imagine you are in charge of marketing a bubble gum that gives sequential flavors of a 4-course meal but runs the risk of turning the consumer into a giant blueberry.