What are the potential advantages and disadvantages of conducting primary research versus using secondary research for Techpro’s market expansion goals? How might the choice between primary and secondary research impact Techpro’s ability to identify and target new marketing segments for their project management tool?
Follow this link to complete this week’s
Follow this link to complete this week’s discussion: What did you learn about marketing from this article? Marketing research? What specific data collection techniques were described? Do the neuroscience studies conducted by Mars represent primary research or secondary research? How will this research inform decision-making by Mars?