You have been asked to make a brief presentation to the administration about the components and benefits of relationship marketing/relationship management. Please create a presentation and upload youYou have been asked to make a brief presentation to the administration about the components andbenefits of relationship marketing/relationship management. Please create a presentation and upload your PowerPoint (or link to a Prezi, or similar) as an attachment to your discussion post.
Follow this link to complete this week’s
Follow this link to complete this week’s discussion: What did you learn about marketing from this article? Marketing research? What specific data collection techniques were described? Do the neuroscience studies conducted by Mars represent primary research or secondary research? How will this research inform decision-making by Mars?