INSTRUCTIONS ATTACHED
BA 3450 MOD 2 ASSN
Instructions
In Module 2, we learned about the fundamental concepts as the basis for CRM.
1.
1. Create an infographic or other visual explaining the CRM fundamentals, including the items listed below.
Did you know?? Communicating information creatively is a very useful skill for today’s business professionals. See
Handout – ‘How To’ Resources for Creative Deliverables (Canvas).pdf
to view resources that can assist you in creating some of these types of deliverables.
2. In your infographic or presentation, be sure to include the following:
3. Explain the customer journey.
· Which perspective is the customer journey considering (the customer or the marketer)?
· Be sure to describe the steps of the customer journey
· How is understanding and defining the customer journey helpful to marketers?
4. Explain the customer lifecycle.
· Which perspective is the customer lifecycle considering (the customer or the marketer)?
· Be sure to describe the steps of the customer lifecycle.
5. Describe how CRM can support a long, profitable relationship with customers throughout the customer lifecycle.
6. Think of a product or service that you are familiar with (or, you may use one from your own company).
· Propose one strategy for each stage of the customer lifecycle which would help the company to maintain their relationship with their customers.
