Assume you are in the marketing department for a low-end retail store chain; you might think of a chain similar to Dollar General. Your firm has decided to begin an expansion into the global market. Currently you are considering building stores in France, Ecuador, Brazil, and Australia. Gather information about these countries using the CIA Facebook available online and other sources. Using the data you have about each country, develop ideas on the pros and cons of entering each country. Which country do you feel is best?
The cases are assigned. Your response should be well rounded and analytical and should not just provide a conclusion or an opinion without explaining
The cases are assigned. Your response should be well rounded and analytical and should not just provide a conclusion or an opinion without explaining the reason for the choice. The assignment should be submitted as a PowerPoint and should include the following slides (some questions may take more than 1