follow the requirment Section 2 – Assessment The assessment example(s) below can be used by centres, or alternatively centres can develop their own assessment. Assessment 1 Outcome covered 1 and 2 Assessment instructions This is an open-book assessment your task is to prepare an extended response to each of the questions at the end of the case study (Huzhou Piano Co Ltd). In preparing your response you should first read the case study, which provides background information about the organisation. You are expected to show both your knowledge and understanding of the subject and be able to apply what you have learn to the case study. Read the following case study carefully and answer the questions that follow. Case study – Huzhou Piano Co Ltd Huzhou Piano Company Ltd is a modern manufacturer, whose specialty is acoustic upright and grand pianos. The company was established in 2000 in Huzhou city, Zhejiang province, which is a centre for piano manufacturing and well-known as the piano town of China. With this advantaged location, the company has a read source of good quality piano materials and experienced workers. The company has grown into a medium-sized piano manufacturer with annual production of over 4,000 upright pianos and over 300 grand pianos. It now has 130 employees. As well as achieving both local and national Chinese quality certification, the company achieved International certification ISO 9001, and the production process strictly adheres to this international quality system. The product range includes upright and grand pianos to meet the requirements of different users such as families, schools, bars, hotels and stages. Overall there are over 40 product types depending on model, colour and style of piano. Their products are sold through specialist music retailers and department stores, as well as direct to commercial organisations. Huzhou Piano Company Ltd is well managed, with low overheads and operating costs. Unlike some of their competitors, it has only a modest advertising budget, which has allowed them to offer good value products at very competitive prices. The majority of their models are budget models which account for the largest segment of the market. In the last 10 years, the company’s sales have grown substantially each year as a result of the rapidly growing popularity of plans in China. However in the past three years, sales growth has slowed. This is due to a number of factors, such as increased competition in the domestic market, a growing trend towards better quality imported pianos among higher income families; and increasing competition from digital pianos which are considerably cheaper than traditional pianos. It is expected that in the coming years the domestic market will get even more competitive and this will put greater pressure on profit margins. Huzhou Piano Company Ltd has not actively promoted any of their piano range outside of China; however it has sold a small percentage of its piano production overseas – but only in response to direct enquiries. Their Chief Executive Officer believes that now is the right time to look at international markets as the US and European economies start to recover. He also believes that emerging markets, such as India and Brazil, could possibly follow the Chinese example and experience higher than average demand for pianos as their economies grow and living standards rise. 1 Explain and justify the reasons why Huzhou Piano Company Ltd is considering entering international markets. 2 Describe a minimum of two sources of information that Huzhou Piano Company Ltd should access before deciding which international markets to enter. 3 (a) What are PESTEL factors and why are these important when considering opportunities and threats of entering international markets? (b) Using three PESTEL factors, explain key opportunities and threats that Huzhou Piano Company Ltd should think about when considering entry into international markets. 4 Explain a process that Huzhou Piano Company Ltd could use to select which international markets) to enter. 5 Explain the different modes of international market entry available to Huzhou Piano Company Ltd, identifying the advantages and disadvantages of each method. 6 Explain which method of international market entry would be most appropriate for Huzhou Piano Company Ltd, clearly identifying the criteria you have used in making your choice.
follow the requirment Section 2 – Assessment The assessment example(s) below can be used by centres, or alternatively centres can develop their own assessment. Assessment 1 Outcome covered 1 and 2 Assessment instructions This is an open-book assessment your task is to prepare an extended response to each of the questions at the end of […]
Social Media Crisis 1 Social Media Crisis Brand controversies are prominent on social media. Anyone who is a social media manager will have to deal with these controversies—some of them are the brand manager’s fault, some of them are the brand’s fault, and some of them have many people to blame. Many of these controversies come about because of a brand’s unethical behavior or statements, some come about from lack of attention to potential problems, and a small amount are unforeseeable. No matter how the problem happened or who started it, the brand manager on social media is going to hear about the issue. Thus, it is important for people learning about social media and social media management to study past controversies on social media and think about what to do in those situations. I’d like you to write a 750-1250 word paper on a recent brand controversy and its relationship to social media. You can see examples of social media crises your assigned readings. Each of these controversies resulted in a large amount of social media attention. You may not use Cinnabon’s Carrie Fisher Controversy or adidas’ Boston Marathon Controversy as your controversy, because the example papers are on those topics. To write this paper, you must pick a specific social media brand controversy. You can pick one from the readings in this unit or pick a different controversy if you like. The controversy should be one that started on social media, not that was argued on social media: for instance, the Starbucks Red Cup controversy was argued on social media, but the starting point of the controversy were physical cups, not social media content. The goal of this assignment is to think about a social media controversy from the perspective of a social media manager. How did a brand respond to a social media controversy? Was that response good or bad? What can be learned from the brand’s response to the situation? Student Learning Goal Students will recognize, understand, and analyze the context within which language, information, and knowledge are produced, managed, organized, and disseminated. Students will also integrate previously held beliefs, assumptions, and knowledge with new information and the ideas of others. The Successful Paper Will 1. Introduce a crisis that originated on social media (10%) 2. Explain the brand and what the brand was trying to do that caused the crisis (20%) 3. Explain why people on social media responded the way they did (20%) 4. Explain how the company responded to the crisis (or if they responded) on social media and why they responded the way they did (20%) 5. Analyze whether the company responded well or poorly on social media. If they responded poorly, brainstorm ways that they could have responded better. If they responded well, explain why their response was effective (20%) 6. Turn in a draft on time (10%) Stipulations · 750-1250 words · Images and screenshots are encouraged · Images should be captioned · You should cite in APA articles that you quote, but you do not have to list tweets or posts in your Works Cited page; instead, you should provide in-line links to any social media you cite or include as an image · Works Cited does not count toward word count length · You may send me drafts for my analysis up to 48 hours before the final due date; this will give me time to read it and you time to implement my suggestions · Draft minimum: Your draft should have at least an outline of your thoughts for each section of the paper (sections that correspond to the rubric points, or other organizing scheme that reflects all of the points of the rubric) to get full credit for this paper as a draft. · Due dates for draft and final are listed in Canvas and on the Calendar. Social Media Citation As for citing social media: if you screencap a whole tweet or Facebook post and include that screencap as an image in your proposal, that post is self-evident in its citation. However, if you quote part or all of the language of a social media post in your report prose, you will need to accurately cite that social media. Here is a link detailing how to cite social media in APA. Formatting You must cite sources in APA style; however, you do not have to format the paper in APA style. You can choose to format the paper in APA style (double spaced and indented paragraphs) if you wish. I am also giving you the opportunity to format the paper in business style ( also known as the Block Format) instead of APA format, if you choose. In Block Format, you will use single spacing for your paragraphs, place one blank line between paragraphs, and not indent your paragraphs. Also, whether you use APA or Block Style for your formatting, you do not need a cover page or an abstract–but you do need a citations page. (You don’t need to make a thesis out of this assignment, but I would expect your analysis to include support from at least two outside sources.)
Social Media Crisis 1 Social Media Crisis Brand controversies are prominent on social media. Anyone who is a social media manager will have to deal with these controversies—some of them are the brand manager’s fault, some of them are the brand’s fault, and some of them have many people to blame. Many of these controversies […]
follow the requirement ENTE3506 Seminar 12 Week 16 Assignment 2 By Zairah Hussain Introduction to assignment structure and criteria Assignment 2 Due on Tuesday 2nd April 2024 @12.00pm GMT time zone 50% of your overall grade 1500 words (+/- 10%) A minimum of 15 academically credible references Essay structure Assignment 2 Essay Question 1 Essay Question 1- Culture & Creativity Within the theoretical framework explaining that creativity and innovation are a product of person-environment interactions (Kwan et al., 2018, p. 167), some empirical studies arguably concluded that certain Hofstede (2011)’s dimensions of national culture influence an individual’s creativity and innovation. Using two big names in the world of innovation, Jack Ma and Jeff Beszos as reference to the Eastern and Western cultures, explain how dimensions of national cultures can affect a person’s creativity/innovation. OR Using Aliko Dangote or any other Forbe-listed African entrepreneur as reference to national cultures in Africa, explain how the convergence of Western and Eastern cultures can shape a person’s creativity/innovation. References Hofstede, G. (2011). Dimensionalizing cultures: The Hofstede Model in context. Online Readings in Psychology and Culture, 2(1), 2307–0919. Kwan, L. Y. Y., Leung, A. K. -y., & Liou, S. (2018). Culture, creativity, and innovation. Journal of Cross-Cultural Psychology, 49(2), 165–170. Assignment 2 Essay Question 2 Define the concept of crowd Sourcing. Choose and define one or more crowd sourcing model and applying it to a business case study of your choice – analyse the successes and failures of its incorporation. Advise on future crowdsourcing method opportunities for your chosen case study and justify why these methods should be incorporated. Finance students optional question Additional Optional Essay Choice for Business and Finance (BAF) Students: Crowd funding platforms are an effective alternative to banks for raising money. Using a case study of your choice, analyse to what extent this statement is accurate. Finance Students ONLY! INTRODUCTION (10%) Introduction shows planning, aims and sources to be used in main body of essay. EVIDENCE OF RESEARCH (20%) Quality of definitions and references. Demonstrate the use of diverse sources cited within the text. A reference list of a minimum of 15 credible sources. Harvard referencing seen in line with De Montfort University Harvard Business Guide. ANALYSIS (20%) The quality of analysis should be demonstrated. Present theoretical concepts based on the field. The essay be clearly situated within the current debates to evaluate the arguments presented within the existing literature area. ILLUSTRATION (15%) Q1 Draw on case study countries –to illustrate the impacts of culture on creativity. Q2 Draw on business cases to illustrate how existing businesses have been able to use the concepts. OVERALL IMPRESSIONS (20%) Fluid structure to essay, which laterally builds upon the research, through to analysis and where appropriate offers recommendations from findings. Creativity (15%) Independent and creative essay planning and research choices, show that the author has been devised their essay, which expands the boundaries of the taught lessons. Independent design through case examples and research choices. Marking Criteria Introduction to Assignment Topics Take 15-20 minutes to discuss and research all you know about these topics. Group 1- What do you know about? Culture Creativity Innovation Group 2- What do you know about? Crowdsourcing Crowd creation Crowd funding Crowd wisdom Crowd voting Activity Can you think of any theoretical concepts/ key terms related to the topics. Now share you ideas with the other group Make notes when researching your topic Make notes when the other students are explaining their topic Every one in the group has to present something so make sure you’ve got something to say. Based on this activity- Do you have an idea of which question you will answer? We will go through both topics over the coming weeks so don’t worry if you do not know yet, it’s better to make a decision when you have all of the information. image1.png image2.png image3.png image4.png image5.png image6.png image7.png image8.png image9.png
follow the requirement ENTE3506 Seminar 12 Week 16 Assignment 2 By Zairah Hussain Introduction to assignment structure and criteria Assignment 2 Due on Tuesday 2nd April 2024 @12.00pm GMT time zone 50% of your overall grade 1500 words (+/- 10%) A minimum of 15 academically credible references Essay structure Assignment 2 Essay Question 1 Essay […]
ENTE3506 Seminar 12 Week 16 Assignment 2 By Zairah Hussain Introduction to assignment structure and criteria Assignment 2 Due on Tuesday 2nd April 2024 @12.00pm GMT time zone 50% of your overall grade 1500 words (+/- 10%) A minimum of 15 academically credible references Essay structure Assignment 2 Essay Question 1 Essay Question 1- Culture & Creativity Within the theoretical framework explaining that creativity and innovation are a product of person-environment interactions (Kwan et al., 2018, p. 167), some empirical studies arguably concluded that certain Hofstede (2011)’s dimensions of national culture influence an individual’s creativity and innovation. Using two big names in the world of innovation, Jack Ma and Jeff Beszos as reference to the Eastern and Western cultures, explain how dimensions of national cultures can affect a person’s creativity/innovation. OR Using Aliko Dangote or any other Forbe-listed African entrepreneur as reference to national cultures in Africa, explain how the convergence of Western and Eastern cultures can shape a person’s creativity/innovation. References Hofstede, G. (2011). Dimensionalizing cultures: The Hofstede Model in context. Online Readings in Psychology and Culture, 2(1), 2307–0919. Kwan, L. Y. Y., Leung, A. K. -y., & Liou, S. (2018). Culture, creativity, and innovation. Journal of Cross-Cultural Psychology, 49(2), 165–170. Assignment 2 Essay Question 2 Define the concept of crowd Sourcing. Choose and define one or more crowd sourcing model and applying it to a business case study of your choice – analyse the successes and failures of its incorporation. Advise on future crowdsourcing method opportunities for your chosen case study and justify why these methods should be incorporated. Finance students optional question Additional Optional Essay Choice for Business and Finance (BAF) Students: Crowd funding platforms are an effective alternative to banks for raising money. Using a case study of your choice, analyse to what extent this statement is accurate. Finance Students ONLY! INTRODUCTION (10%) Introduction shows planning, aims and sources to be used in main body of essay. EVIDENCE OF RESEARCH (20%) Quality of definitions and references. Demonstrate the use of diverse sources cited within the text. A reference list of a minimum of 15 credible sources. Harvard referencing seen in line with De Montfort University Harvard Business Guide. ANALYSIS (20%) The quality of analysis should be demonstrated. Present theoretical concepts based on the field. The essay be clearly situated within the current debates to evaluate the arguments presented within the existing literature area. ILLUSTRATION (15%) Q1 Draw on case study countries –to illustrate the impacts of culture on creativity. Q2 Draw on business cases to illustrate how existing businesses have been able to use the concepts. OVERALL IMPRESSIONS (20%) Fluid structure to essay, which laterally builds upon the research, through to analysis and where appropriate offers recommendations from findings. Creativity (15%) Independent and creative essay planning and research choices, show that the author has been devised their essay, which expands the boundaries of the taught lessons. Independent design through case examples and research choices. Marking Criteria Introduction to Assignment Topics Take 15-20 minutes to discuss and research all you know about these topics. Group 1- What do you know about? Culture Creativity Innovation Group 2- What do you know about? Crowdsourcing Crowd creation Crowd funding Crowd wisdom Crowd voting Activity Can you think of any theoretical concepts/ key terms related to the topics. Now share you ideas with the other group Make notes when researching your topic Make notes when the other students are explaining their topic Every one in the group has to present something so make sure you’ve got something to say. Based on this activity- Do you have an idea of which question you will answer? We will go through both topics over the coming weeks so don’t worry if you do not know yet, it’s better to make a decision when you have all of the information. image1.png image2.png image3.png image4.png image5.png image6.png image7.png image8.png image9.png
ENTE3506 Seminar 12 Week 16 Assignment 2 By Zairah Hussain Introduction to assignment structure and criteria Assignment 2 Due on Tuesday 2nd April 2024 @12.00pm GMT time zone 50% of your overall grade 1500 words (+/- 10%) A minimum of 15 academically credible references Essay structure Assignment 2 Essay Question 1 Essay Question 1- Culture […]
follow the requirement ENTE3506 Lecture 12 Week 16 Assignment 2 By Zairah Hussain Assignment 2 Due on Tuesday 2nd April 2024 @12.00pm GMT time zone 50% of your overall grade 1500 words (+/- 10%) Essay structure A minimum of 15 academically credible references Correct Turn it in links When uploading your assignment be sure to upload it to the correct link Assignment 2 Essay Question 1 Essay question 1 Within the theoretical framework explaining that creativity and innovation are a product of person-environment interactions (Kwan et al., 2018, p. 167), some empirical studies arguably concluded that certain Hofstede (2011)’s dimensions of national culture influence an individual’s creativity and innovation. Using two big names in the world of innovation, Jack Ma and Jeff Beszos as reference to the Eastern and Western cultures, explain how dimensions of national cultures can affect a person’s creativity/innovation. OR Using Aliko Dangote or any other Forbe-listed African entrepreneur as reference to national cultures in Africa, explain how the convergence of Western and Eastern cultures can shape a person’s creativity/innovation. Hofstede, G. (2011). Dimensionalizing cultures: The Hofstede Model in context. Online Readings in Psychology and Culture, 2(1), 2307–0919. Kwan, L. Y. Y., Leung, A. K. -y., & Liou, S. (2018). Culture, creativity, and innovation. Journal of Cross-Cultural Psychology, 49(2), 165–170. Assignment 2 Essay Question 2 Define the concept of crowd Sourcing. Choose and define one or more crowd sourcing model and applying it to a business case study of your choice – analyse the successes and failures of its incorporation. Advise on future crowdsourcing method opportunities for your chosen case study and justify why these methods should be incorporated. Finance Students Additional Optional Essay Choice for Business and Finance (BAF) Students: Crowd funding platforms are an effective alternative to banks for raising money. Using a case study of your choice, analyse to what extent this statement is accurate. Finance Students ONLY! Assessment Information – What you need to do The above essay titles are designed to be broad in scope. Therefore, your answer should be narrowed down to an aim that should be clarified in your introduction. Define concepts and provide sources for them before applying them Critique theories by comparing and contrasting them Enrich your synthesis with illustrations to underpin theories and your arguments A maximum of three Appendices is permitted, but not required Any diagrams, Models Tables and Graphs should be placed in the appendix Structure Provide a front sheet with your p number, title of Essay, tutor name, and a word count There should be a minimum of 15 different, academically credible references in your text The word count is 1500 words, 10% +/- is acceptable. Above or below this will impact your overall grade Academic terms in assignment questions Pick out the key words from your essay question Essay Structure Cover Page Introduction Main body Conclusion Reference list Appendices Check list Report Structure Cover Page Executive summary Contents page Introduction Main body (headings) Conclusion Reference list Appendices Check list The Burger Analogy The introduction The main body The conclusion Introduction This outlines the objectives or aims of the essay. Refer to the question within the introduction How are you going to answer the essay question? You need to mention your key points (3) Mention key theories or schools of thought that you will discuss State the ‘business/ case study’ that you will be referring to. Theme 1 Theme 2 Theme 3 Point Evidence Explanation Link Point Evidence Explanation Link Point Evidence Explanation Link Main Body Define your themes/ Point Make your points Reference key schools of thought for each theme (Author, date) Evidence Enrich with quotations (Author, date: page number) Find data/statistics to back up your point Analysis/ Explanation Compare and contrast themes Quotations Examples Use of case studies Synthesis/ Link Evaluate your argument Link each point back to the question- how does it answer the question? Conclusion Restate the objective or aim of the essay Summarise; Your key argument(s) Your synthesis of the main themes Your evaluation on the validity of the schools of thought/theories you used How useful was your Case Study? Remember no new information is to be presented here, only summaries or what has already been mentioned. Lectures for Creativity, Culture and Innovation will take place from weeks 17-20 Lectures for Crowdsourcing and the different types will take place from weeks 21 and 23-25 Do’s – Always proof read your work Final spelling and grammar check -Have a checklist to make sure you haven’t missed anything out – Refer back to the assignment brief and marking criteria Don’ts – Leave your assignment to the last minute Start your assignment without looking at the assessment and marking criteria – Assume that the marker will understand what you mean PEEL Academic writing information EfAS English for Academic Success (EfAS)for all international students. CLaSS Workshops ELS Flyer In Text Referencing Studiosity Info-at-DMU Thank you for listening! Any question? image1.png image2.png image3.png image4.png image5.png image6.png image7.png image8.png image9.png image10.png image11.png image12.png image13.png image14.png image15.png image16.png image17.png image18.png
follow the requirement ENTE3506 Lecture 12 Week 16 Assignment 2 By Zairah Hussain Assignment 2 Due on Tuesday 2nd April 2024 @12.00pm GMT time zone 50% of your overall grade 1500 words (+/- 10%) Essay structure A minimum of 15 academically credible references Correct Turn it in links When uploading your assignment be sure to […]
Please answer each question in complete full paragraph. Do not repeat the questions. All answers should be followed by a reference
Please answer each question in complete full paragraph. Do not repeat the questions. All answers should be followed by a reference
Please help me with these questions on conics. The answer sheet is there just needs to be proven.
Please help me with these questions on conics. The answer sheet is there just needs to be proven.
Empirical Research Report about Sleep Quality and Academic Performance This file is too large to display.View in new window
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Math anxiety, simply defined, involves an anxiety about one’s ability to do math. As a math teacher, you will encounter many students who struggle with math, not necessarily because they don’t understand a specific concept but because they don’t have confidence in their ability to be successful in math. How might you combat math anxiety in your future classroom? Have you used any techniques, activities, etc. that have worked to ease a student’s anxiety? Did you struggle with math anxiety at any point? Discuss math anxiety with your colleagues and how you might deal with this very real issue in your classrooms.
Math anxiety, simply defined, involves an anxiety about one’s ability to do math. As a math teacher, you will encounter many students who struggle with math, not necessarily because they don’t understand a specific concept but because they don’t have confidence in their ability to be successful in math. How might you combat math anxiety […]