This assessment is the start of your Strategic Marketing Plan that will be used throughout the course. Starbucks will be the company to use for this project.

View the following link: (1) What can Marketing Research tell you about Texas and its favorite candy for Halloween? (2) Does the research involve quantitative or qualitative research? Why? (3) Does the research involve primary data or secondary data research?  Why? ***NOTE:  YOU MUST COMPLETE ALL QUESTIONS TO RECEIVE FULL

Follow this link to complete this week’s discussion: What did you learn about marketing from this article? Marketing research? What specific data collection techniques were described? Do the neuroscience studies conducted by Mars represent primary research or secondary research? How will this research inform decision-making by Mars? 

Write one page paper explaining how marketers are leveraging social media to engage customers. Include at least one supporting reference to back your opinions. Name, date, and title of assignment must appear in the footer.

VIEW VIDEO: (1) What is the difference between the MyConn B2G Market and the MyConn B2C Market? (2) Which Market B2G or B2C are the Shark Investors most interested in?  Why? ***NOTE:  YOU MUST COMPLETE ALL QUESTIONS TO RECEIVE FULL CREDIT FOR THIS ASSISGNMENTS.

Follow this link to complete this week’s discussion:  What did you learn about marketing from this article? What STP marketing strategies were discussed? In particular, what positioning strategy was illustrated by the Cleveland Indians’ proposed name change? Does the proposed change by the Cleveland Indians described in this article meet the criteria/conditions for repositioning a brand? 

Write 2 page paper explaining the 3 buyer characteristics with a conclusion page. Proper college-level grammar required. Go to your favorite search engine (Google or Bing) and search for tesla target market. Determine the following 3 characteristics of an typical buyer. While there is a wide range o buyers, keep

What was the last good you purchased? Was it low priced or high priced? What factors did you consider in order to decide what to purchase? What was the process of decision-making? [i.e. did they walk into store with a purpose or not; did they need to buy or want

Follow this link to complete this week’s discussion: What did you learn about marketing from this article? What elements of the consumer decision-making process does the article discuss? What is meant by the “Two Americas”? Which subcultures do they represent? What motivations are driving the development of Zoom Towns and changes in housing preferences? In terms of

Hello,We are an online used videogame & console shop based in the Netherlands.We are currently expanding our business into other used electronics, with a heavy focus on refurbishing smartphones. We will start selling these on refurbished electronics platforms like Back Market and Refurbed.We would like a market research report on

CUSTOMER SEGMENTATION BASED VALUES AND LIFESTYLES 1.  Write 3 sentences explaining “What is the VALS survey?” 2.  The following link will reveal the different VALS Types. After reading over the different types which one fits you and your lifestyle and why.  link: ***NOTE:  COMPLETE ALL QUESTIONS TO RECEIVE FULL CREDIT

Follow this link to complete this week’s discussion:   What did you learn about marketing from this article? Which element(s) of the marketing environment is discussed? In particular, what aspects of the legal/political environment are relevant in the situation faced by Home Depot? Which regulatory agency might be involved in Home Depot’s product recall? 

Write 2 page paper explaining how macroenvironment forces affect the following 3 Walmart, Amazon, and Facebook. Proper college-level grammar required. 

Look at iconic brands and explaining how external forces impact these brands. Walmart, Amazon, and Facebook. Even dominant organizations are vulnerable to external forces that are out of their control.

In this assignment, you are required to develop a marketing idea for a real-life company of your choice. Consider the target market, product/service offerings, competitive analysis, and positioning. Develop a power point presentation for this assignment.  Your presentation will include a SMART goals framework that outlines specific, measurable, achievable, relevant,

link to the article: What did you learn about marketing from this article? What marketing strategies and elements of strategic planning were illustrated? What is the primary business of the Coca-Cola Company? What strategic business unit (SBU) of the Coca-Cola Company was discussed in this article? How does Coca-Cola assess the success of beverages in this SBU? Why

DREAM WATER – IS THIS MARKETING IDEA USEFUL OR NOT? NOTE:  Don’t forget to read the article about “useless stuff”. Marketing serves the greater good for society even if it appears as if a product might be categorized as “useless”. What does marketing do for society? Please read this article

What are the potential advantages and disadvantages of conducting primary research versus using secondary research for Techpro’s market expansion goals? How might the choice between primary and secondary research impact Techpro’s ability to identify and target new marketing segments for their project management tool?

3 Attempts AllowedAvailable after Aug 19, 2024 12:00am8/19/2024Overview For this assignment, you will conclude your marketing plan by developing your hypothetical company’s integrated marketing communications strategy. The categories for the communications strategy include traditional, digital, social media, and cause-related marketing. You will also create a video to advertise your product