This assessment is the start of your Strategic Marketing Plan that will be used throughout the course. Starbucks will be the company to use for this project. While you will base your plan on this actu
Identify three (3) cultural issues that positively or negatively affect global marketing success. Explain, using examples, how each variable influences
Identify three (3) cultural issues that positively or negatively affect global marketing success. Explain, using examples, how each variable influences global marketing.