This assessment is the start of your Strategic Marketing Plan that will be used throughout the course. Starbucks will be the company to use for this project. While you will base your plan on this actu
C212 MARKETING Introduction Marketing managers for global organizations are often asked to evaluate the feasibility of new products and services and
C212 MARKETING Introduction Marketing managers for global organizations are often asked to evaluate the feasibility of new products and services and predict their profitability for the organization. For this task, you will select a business that would like to develop new products and services in order to attain a competitive