The Meanings and Dimensions of Culture Understanding the cultural context of a society, and being able to respond and react appropriately to cultural differences, is becoming increasingly important as
Unit 2 DB: Knowing your
Unit 2 DB: Knowing your audience Knowing your audience is vital for successful emergency communications. Give an example of the potential impact(s) of not using this strategy. Your example should be based on either a notional (theoretical) or actual emergency event.