MKT 501 Strategic Marketing Discussion: Marketing A Start-Up (Part 1 ) Launching the Business and its Website Throughout the class, you will develop a comprehensive marketing strategy for your US-ba
This module is assessed through two main components: an Essay and an Individual Presentation, each contributing 50% to your final module mark. Throughout
This module is assessed through two main components: an Essay and an Individual Presentation, each contributing 50% to your final module mark. Throughout the module, you will engage with a scenario where you act as consultants for an AI solutions company. Your task is to analyse a chosen market and propose strategic recommendations