Overview Managing and optimizing brand equity is one of the long-term goals of any organization and thus it is a joint responsibility of all the functional departments. Brand equity is the set of asse
This assignment will be completed in two parts: Part I: Choose two American multi national companies (MNC’s). The selection must be an intercultural
This assignment will be completed in two parts: Part I: Choose two American multi national companies (MNC’s). The selection must be an intercultural organization doing business in at least one foreign country. In your submission, provide a review and arguments for and against each of the two companies. At the