Overview Managing and optimizing brand equity is one of the long-term goals of any organization and thus it is a joint responsibility of all the functional departments. Brand equity is the set of asse
4-1 Discussion: Ethical Obligations and Decisions 4-1 Discussion: Ethical Obligations and Decisions In the past 20 years, there have been numerous global
4-1 Discussion: Ethical Obligations and Decisions 4-1 Discussion: Ethical Obligations and Decisions In the past 20 years, there have been numerous global humanitarian crises. For this discussion, you will choose one crisis and will consider the impact of decisions that were made from the standpoint of global economics or global