Overview Managing and optimizing brand equity is one of the long-term goals of any organization and thus it is a joint responsibility of all the functional departments. Brand equity is the set of asse
Why do organizations need to employ project management separate from regular management of the departments in the organization? Isn’t the management of
Why do organizations need to employ project management separate from regular management of the departments in the organization? Isn’t the management of production (manufacturing) of products and services and the business functions that support production enough? As you formulate your thoughts on this topic, you might wish to first think