Overview Managing and optimizing brand equity is one of the long-term goals of any organization and thus it is a joint responsibility of all the functional departments. Brand equity is the set of asse
Case Overview People’s Clinic has been located at the intersection of US highway 82 and Avenue A in Lubbock, Texas, since the early 1970’s. In 2021, the
Case Overview People’s Clinic has been located at the intersection of US highway 82 and Avenue A in Lubbock, Texas, since the early 1970’s. In 2021, the clinic was identified by its owners, Associated Texas Clinics, Inc. (ATC) for significant remodeling. Due to the financial aftereffects of the COVID pandemic,