Overview Managing and optimizing brand equity is one of the long-term goals of any organization and thus it is a joint responsibility of all the functional

Overview Managing and optimizing brand equity is one of the long-term goals of any organization and thus it is a joint responsibility of all the functional departments. Brand equity is the set of asse

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Funding Opportunities In this assignment, you will be assessing funding-related matters for a startup business venture. Search the Internet, and identify

Funding Opportunities In this assignment, you will be assessing funding-related matters for a startup business venture. Search the Internet, and identify a business venture that is seeking or has already received investment funding through one or more means (e.g., crowdfunding, venture capital funding, private investor funding, angel investors, or friends