Overview Managing and optimizing brand equity is one of the long-term goals of any organization and thus it is a joint responsibility of all the functional departments. Brand equity is the set of asse
MBA 580 Module Ten Executive Summary Guidelines and RubricOverview You work as a middle manager for one of the top U.S. producers of luxury and
MBA 580 Module Ten Executive Summary Guidelines and RubricOverview You work as a middle manager for one of the top U.S. producers of luxury and mass-market automobiles and trucks. It has been a very busy couple of months for you. You have already submitted your plan for enabling innovation in