Overview Managing and optimizing brand equity is one of the long-term goals of any organization and thus it is a joint responsibility of all the functional departments. Brand equity is the set of asse
This individual task (3,000 words) asks you to demonstrate your ability to propose an innovation to address a sustainability / company / industry challenge
This individual task (3,000 words) asks you to demonstrate your ability to propose an innovation to address a sustainability / company / industry challenge to improve customer-value, by drawing on the relevant learning material in this course. Your report will be evaluated on the following criteria related to innovative problem-solving