DISCUSSION Share your initial thoughts on what brand means to you. How do brands impact your spending decisions?Choose one of your favorite brands from an industry such as e-commerce, automobiles, sho
Discussion Assume you are leading a team composed of representatives from British, Mexican, Brazilian, and Egyptian subsidiaries of your firm. The team
Discussion Assume you are leading a team composed of representatives from British, Mexican, Brazilian, and Egyptian subsidiaries of your firm. The team must make a number of major decisions. What guidelines might you develop for yourself for leading the team through its decision-making process? What steps might you take to